What Performs Best on Facebook [Latest Research]
On Facebook, videos and photos rule.
Video must be of 1 to 2 minutes. People hate long videos
71% people watch videos that make them laugh
To see a good story (59%)
To feel inspired (51%)
Primary Goals for Marketers on Facebook:
a) 34% Increase Brand Awareness
b) 21% Increase Comminuty
c) 11% Sales/Lead Generations
d) 10% Traffic