If you want to grow your business, you need to get out there and market it. Social media sites like Facebook, Instagram, Pinterest, Twitter and others are great places to do that. But which one is best? Which ones should you focus on more? And how can you use these sites to grow your business? Moreover, if you’re a business with multiple locations or serve different markets (e.g., hospitality or real estate), you also might want to explore local social media sites that target people in a certain area or with similar interests. The good news is that all of these opportunities are available for businesses of all sizes and niches. Let’s look at some ways that you can use each site to grow your business.
Facebook for Business
If you’re trying to choose between Facebook and other social media sites, consider the sheer numbers. Facebook has over 2 billion users, including 71% of American adults. And according to Pew Research, 62% of American adults use Facebook. So if you’re trying to reach a broad audience, Facebook is a logical place to start. Now, there are several ways to use Facebook to grow your business. Posting on Your Page. Most businesses have a company page on Facebook, where they post news, photos, offers, and more. If you don’t have a page, create one. Once you do, post regularly. You don’t have to post every single day, but you should have a schedule for posting. Post at times when your audience is most likely to be on Facebook, such as in the evenings. Your posts should be interesting and relevant to your customers. If you run a hair salon, you don’t have to post about the stock market. But you can post about hair care tips and techniques or interesting facts about hair. Posting on Other People’s Pages. You can also use Facebook to get your posts in front of more people. You can do this by liking and commenting on other pages. You can also make friends with other business owners and get involved in groups related to your industry. Doing these things will help you get your name out there and meet other business owners.
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Instagram for Business
If you’re an ecommerce or service-based business, you may want to consider using Instagram. Unlike Facebook, Instagram is image-based, so it’s a great platform to showcase your products. According to Instagram, businesses are some of the fastest-growing accounts on Instagram. Instagram has 500 million users, and 68% of American adults use it. So, it’s a great place to market your products. You can do this in a few different ways. Posting on Your Business Account. If you have a business account, you can post your products and images about your business. You can also host contests, offer discounts, and post about your company culture. You can also use hashtags to help your posts reach more people. When you post, be sure to follow Instagram’s guidelines to avoid getting banned. While Instagram doesn’t have an algorithm like Facebook does, there are ways to make sure your posts get more views. You can boost one of your posts or pay to appear at the top of a hashtag feed.
YouTube for Business
YouTube is another logical choice. According to Pew Research, 72% of American adults use YouTube. That’s a massive audience. And with YouTube’s new paid subscription service, you can charge a fee to watch your videos. YouTube is also a great place to host your original content. If you do an interview series, host a webinar, or produce other types of original content, you can post them on YouTube. You can also share videos from other sites. If you’re trying to reach a specific group of people, you can use YouTube’s search and discovery features to find the right videos.
Twitter for Business
If you want to try something different, Twitter may be the way to go. Twitter has 330 million users, and 41% of American adults use it. That’s a smaller audience than Facebook, but it’s also easier to engage with your followers. You can also use Twitter to share links to your other social media accounts. You can also use Twitter to connect with others in your industry and start conversations.
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LinkedIn for Business
LinkedIn is the place to go if you want to connect with others in your industry. It’s best for B2B businesses, but you can also use it to connect with potential customers. You can use LinkedIn to find people to follow, who will then see your posts in their feed. You can also write blog posts and share them on LinkedIn. You can also join groups related to your industry and find potential customers there.
Snapchat for Business
If you’re trying to reach younger audiences, you may want to use Snapchat. Although the median age for Snapchat users is 21, the majority of its users are younger than 35. If you have younger customers or would like to reach that audience, Snapchat is a great choice. You can post stories and add custom filters to your snaps. You can also create custom filters for special events. You can also create a custom geofilter to highlight your business.
Conclusion
There’s no question that social media is a key part of modern marketing. In fact, 90% of marketers use social media. The trick is to use the right social media platform for your business. If you’re not sure which platform is best for your business, ask yourself a few questions. First, who are your current customers? What do they like? Where do they spend time? Once you know that, you can decide which social media platform to use. There are other social media platforms as well, such as Reddit and Pinterest. But these five are the most popular and easiest to use. No matter which platform you choose, you’ll see results as long as you post regularly and engage with your followers.