Retargeting on Facebook involves displaying adverts to those who have previously expressed interest in your company. Regardless of whether they have viewed a page or added products to their cart, these individuals can be targeted to make purchases.
You may have had first-hand experience with retargeted advertisements. If you've ever looked at things and then seen a Facebook advertisement for them, you've likely seen retargeting. These advertisements aim to get viewers to think about making another purchase.
The first time a customer sees your products, they are unlikely to buy them. Unless they are a regular client or have products that they need to renew frequently, they will be hesitant to acquire (such as vitamins or cleaning products). It is
How To Use Facebook Retargeting To Boost Sales For Your Product or Service
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