Brand & Title

Brand

On Merch, you can have essentially an unlimited number of “brands” for your Merch designs. When you upload a Merch design, you can type a name for a brand of which you can also use for other Merch designs. This can only be done if you have the exact same brand name on both, or in most cases, multiple designs. This will allow for anyone to click on your brand and view every t-shirt design you have created under that brand name. For example, if I were to create a cat shirt and named the brand “Funny and Cute Cat Tees”, I could then use this exact same brand name on any other t-shirts I upload, and it will be featured on Amazon under the same brand.

Some people have all or most of their designs included under one brand name. I would discourage this for most people and especially beginners unless you are creating completely unique designs and are not focusing your time on research. If you decide to go under one or a few brand names, other Merch members can likely create higher quality designs and more competition at the least. This will lead to fewer sales, slower Merch scaling, and a loss in your BSR. Unfortunately, if this happens, your only option is to change your brand name, although it may be too late.

You can, however, use people who have almost everything under one brand name to your advantage, which will provide you with loads of inspiration and ideas. I would suggest looking out for brand names which are not related to the title of the t-shirt to find Merch members who keep hundreds of designs under one brand name. For example, if the t-shirt title has a phrase such as “Funny Love Wife T-Shirt” and the brand name above it says, “Premium Tees”, then this is probably an indication of a Merch user who keeps many of his t-shirts under one brand name.

The only positive towards having one/few brand names is that it may lead to more sales if a customer clicks on your brand and decides to buy one of your other designs. I would recommend establishing a brand name when you are at a higher tier and are outsourcing higher quality designs so that you do not have to worry about competitors copying, improving upon, and essentially eventually killing your Merch income.

Keep your brand name simple and somewhat matching with your title. Keeping in mind of what I stated in the previous paragraph, I would recommend keeping designs which are in the same phrase or quote within the same brand name to ensure that customers are aware of the other shirt designs you offer for the displayed quote. To determine what your Brand name will be for any Merch design, follow the same concept taught in the research chapter. Simply put, look at what your competitors or designs which are selling well have for their brand name and create something of close similarity. Do NOT have the exact same brand name. Keep your brand name simple and straightforward as it won’t make too much of a difference on whether your shirt will sell or not. I usually just include relevant text for the design the shirt displays, include some adjective describing the shirt, state who it is directed towards if necessary, and conclude with “Tees.” An example of a brand name could be: “Funny Cat Mom Tees for Women.”

Title

The title is an extremely important but not difficult factor in selling your shirt. The title of your t-shirt should directly relate to what is on your t-shirt design and included keywords in your descriptions. Begin with including the quote/saying/phrase of your t-shirt design, who it is catered towards or for, and include the word "T-shirt", “Tee”, or “Shirt” depending on how much space you have remaining at the end.

Make sure this is nearly identical to the BSR 300,000 or below selling shirt(s) you are basing your design on and include appropriate wording. Ideally, you would want to keep the title of your t-shirt nearly identical to the shirt designs you are trying to compete with. Do not use uncommon or strange words and use your best judgment. An example of a good title would be: “My Favorite Son Got Me This Shirt Funny Dad Tee.” As demonstrated, I write the entire phrase on the title and manage to fit in an adjective describing the shirt (“funny”) and who it is for (dads). Do not overcomplicate your titles and use words such as “hilarious” and “amusing” instead of “funny”, for example, because more people search for the keyword “funny” than “hilarious” and “amusing.”