Start Sending Traffic To Your Site
Once you have built your site, posted the offer and all relevant graphics,
sales copy, and links on the respective pages, it’s time to get traffic to your site. After all, not much good will come of your work to post the offer and
all relevant elements of it on your website if no one sees it- you need traffic, something that many new Internet marketers (and even some more
seasoned ones) overlook when building their online businesses. An
important credo to remember – you don’t have a business if you don’t have traffic- traffic is the lifeblood of your business.
It’s also important to note that you need quality traffic, ones that will be interested in your offer. Many new Internet marketers fall under the impression that all traffic is equal, but that’s not the case. Traffic won’t
mean much to your site and your business if they have no interest in what you offer because it won’t lead to any subscribers to your list(s) and any
customers to your offer(s).
Fortunately, there are many ways to get quality traffic to your offers- below are just some of the ways to do it:
- Blogging
- Viral Marketing (i.e. Word-of-Mouth online)
- SEO (Search Engine Optimization- ranking highly in the search engines)
- Social Media (Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Google+, etc.)
- PPC (Pay-Per-Click- paying for traffic to come to your site when they click your link listed in the sponsored posts sections of Google, Bing, Yahoo,
Facebook, etc.) - Forum Marketing
- Email Marketing
The above methods are just a few of the ways in which you can get quality traffic to your site. The overall key is to get the word out about your offer and have it spread around the Internet so that others learn about it. This
will especially be effective if people buy your offer, like it, then recommend it to others, as most of today’s consumers tend to buy things that their friends and family recommend.
Thus, it is critical that you start promoting your brand, site, and offer(s) as soon as possible. Every conceivable and legal way you can think of, you
should utilize, at least at the beginning. Once you have an idea of what traffic methods are working for you and what ones aren’t, you can
concentrate more of your time and efforts on those traffic methods that are bringing subscribers to your list, visitors to your site, and customers to your offer(s).
Note that not all traffic methods work for all offers; some traffic methods will work better for some sites and offers than others- this is normal. The key is finding out which methods will work best to bring quality traffic to your
offers, then ramping up your efforts using those methods. This is how you will gain subscribers, customers, and a better reputation.
Money Management
As with any successful business, the key to enduring success is proper money management. Once you start making profits, don’t start blowing that money on frivolous purchases, such as a new television or computer, a new
car or home, etc. You may make some early profits, but you need to
continue to ramp up your efforts to build a sustainable income online so that you can quit your day job and live off of your earnings. This will take time, no matter what industry or niche you are serving.
There are two things you should do with your early profits:
- Save enough to pay your taxes.
- Invest some into your future education.
Regarding #1, just as with an offline business, your government takes a percentage of the profits you make. Depending on whether you are a sole proprietor or a separate business entity (LLC, INC, etc.), you will owe a percentage of your profits and have to pay that to your government. In a typical job, your employer takes a percentage of your paycheck for tax
purposes. Being that you are also the employer as well as the employee, it is YOUR job to hold onto some of those profits to pay back to your
government. Thus, never spend all of your profits, or you could find yourself in a financial bind when it comes tax time.
Regarding #2, just as with any industry, things change over time. No industry remains the same for long- we’ve seen this with the retail industry, the technology industry, the stock markets, and, yes, even with the Internet marketing industry. Some methods that worked years ago or even six months ago either don’t work or don’t work as effectively now as they did
then. Yet, new methods are developed and new technologies are created to make the essential processes easier to manage.
Investing in such new methods and new technologies cost money, which is another reason you should not spend much to any of your hard-earned
profits. You need to stay on top of the latest trends, strategies, and
technology in order to keep your business moving forward and to keep it
profitable. If you’re using outdated methods, your profits will quickly dry up, and your business will be teetering on the brink of collapse. If you’re not
using the latest technology that is suitable for your business, you will spend more time doing tasks than is needed, which will take away time from tasks that can’t be as easily automated and where you should be spending more of your time in order to produce more profits for your business and for
producing more credibility for your brand.
Thus, don’t fall into the trap of spending that hard-earned money on
frivolous purchases- doing so will only cause problems for you later. Sure, it’s okay to feel good about yourself and maybe purchasing a little gift or
celebrating with a special dinner out for making a decent amount of profits after putting in some hard work, but don’t go overboard with it and think you can just spend frivolously. You still need to think about the taxes you owe and the future education you need to invest in in order for your
business to survive and thrive for the long term.
Conclusion
Hopefully, this ebook has given you an overview of how to get your online business started. By no means is this ebook supposed to cover everything you will encounter; there are other materials and resources that can help you expand your education further. Instead, this ebook is to give you a good first step into entering the online marketing world, knowing what is required of you, and how to make your business and brand grow to where your online business is a sustainable business for the long term. While only 5% of such businesses make it past their first year, the information within this ebook
should help you to become a part of that 5% that endure beyond one year and become successful for the long term.
Be sure to use the accompanying checklist and resource list to help you
review the information in this ebook so that you can continue to make good progress on your Internet marketing journey.
Good luck!
