So... even people who don't like football (like me) can't help but get caught up in the buzz and excitement of the World Cup when it comes around every 4 years. There is just something magical about feeling that you are involved with something that millions of others are involved in too, and the array of flags and colours that pop up everywhere for these few weeks.
This is exactly what we have tried to capture in this brand new game - real game, not screen game - Football Dice | World Edition. The way it works is just like a real international football match, there are 2 teams who play during a set period of time to get as many goals each as possible. Each team consists of 3 dice (Defence, Midfield, Attack) and each roll of the dice gives an instruction on what to do next, for example a roll of the MIDFIELD die might say "Skilful dribbling - ATTACK" which means you now have to roll your ATTACK die for the chance of a goal.
The design of the dice uses bright vibrant colours, taken from each country's flag and football kit, and all the dice also have the country flag on one face, making them really appealing and embodying the spirit of the World Cup. Having played hundreds of games, we know the outcome of each match can vary wildly which is what makes it so exciting for kids (or anyone!) to keep playing over and over again. We are proud of managing to get kids away from their screens for a while!
We are a tiny operation (just 2 of us), and this is our first foray into business, inspired by my partner's crazy love of the beautiful game. We have pulled the whole thing together in only 4 and a half short months - from the initial designs and prototypes of dice and packaging, to the company set-up, to dealing with the factory and manufacturing side and lastly the sales channels and the world of SKUs, ASINs and SEO! We know a LOT now that we didn't know 5 months ago but it has all been worth it to see our little seed of an idea turned into (actual) reality.