In the last few years, we have been witness to how the pull of AR and Smart Clothing has been remodelling the fashion industry’s business model, especially in retail. The brands who have invested so far, have introduced blending real-time surroundings, smart clothing solutions and animated designs. A change that is giving their customers the opportunity to interact seamlessly with the brand, in a way that was not possible before. In late 2020 we've come across a lifestyle company called Avi8ted Thoughts based out of Washington D.C, recently discovered by the VIRTUE Clan Agency. Avi8ted have been successfully implementing the AR technology not only into their branding but also into the clothing line since 2019.
The popularity of new technology in clothing is driving remarkable sales on top of engagement for fashion and beauty brands that are investing in the technology, either through social media platforms or on their sites worldwide. On e-commerce sites, viewing 3D models in AR increases conversion by up to 250 per cent. In January this year, GQ Britain released their latest issue featuring the luxury smart wear company named VOTWear, specialising in the innovation of sustainable smart training apparel. Their award winning product; the Venous Occlusion Training Wear: HTM1, is the world’s first bfr-training wear, aiding directly in your training like never before with an aim to impact the user’s muscle growth. Avi8ted and VOTWear have allegedly partnered up with VIRTUE Clan and VCA Studios to place their products in front of 70 million people worldwide.
The e-powered clothing movement has revolutionised the fashion industry and is making room for another industry to emerge. The global Smart Clothing market size is projected to reach USD 199.2 million by 2026, from USD 110.7 million in 2020, at a CAGR of 74.0%% during 2021-2026. The market is driven by rising demand for monitoring bodily activities through sensors and increasing the adoption of smart clothes for various end-user industries. Growing awareness about the need for sports & fitness is expected to provide substantial growth opportunities to users in this market. In the 21st century, we have witnessed the proliferation of connected cars, homes, and countless other devices. Smart home devices allow for remote programing, remote function control, and remote diagnostic of the home’s various traditional systems. Lighting, home security, heating, and A/C are all controlled through home automation hubs, smartphones, or voice assistants. Given the growing connection of so many everyday devices, it was only a matter of time until it reached our clothing: specifically, the creation of garments that are rich in data, provide user feedback, and can be connected to other digital devices. The global smart clothing market is prophesied to expect high growth opportunities due to increased adoption of smart products by professional athletes. E-powered clothing and the latest AR technology could help athletes avoid potential injuries and optimize their performance level. Increasing sports budget and heavy spending on smart clothing for athletes are foreseen to work in the favor of the global smart clothing market. Even sports associations have realized how smart clothing helps athletes to evaluate their own performance and improve it for future challenges. On the other hand, the demand for remote patient monitoring is expected to cause a surge in the growth of the global smart clothing market.
Smart clothing has also lately seen a spike in military & defence in most countries accounted for the largest share in 2018. Smart clothing has become a key component in the creation of new military uniforms designed to improve the health of the soldier while providing field insight. Smart clothing provides wound detection and protection against injuries, and facilitate health and stress monitoring shown to the soldiers in real time with the latest AR and three-dimensional projection, also known as the hologram technology. Smart clothing solutions for the military are being funded by governments in various countries and are estimated to increase drastically by 2025.
Love this, I think smart wear is the way of the future.
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