When you submit a new project to Fundition, it will be published into the blockchain where you will have your personal tag or let's say a code from the blockchain. It will be shown like this “fundition-tag”. With that you or even your Collaborators can make a new content in the other Steem Applications and will appear in the News Section of your project and the money collected through the post will be added to the total goals.
For more information see What is a Collaborator?