Futourist is another great Slovenian blockchain project. It solves all the current problems of the review industry and it has a great team with many experiences in blockchain industry.
But nothing will help them achieve their goals, explained in their roadmap, if they don't attract people and businesses to use their platform. Many are satisfied with TripAdvisor and Yelp, so now matter how good Futourist is, they won't start using it unless you really persuade them to change the platform. To go from an established review platform with huge amount of information, to a platform that is just starting. Partnership with other projects and firms will solve many problems. And the team has already provided us with some great partnerships, before the FTR token is even listed on exchanges. Here are some of them and how will they help Futourist.
OpenHours
Partnership with OpenHours is the best partnership Futourist could have asked for. Futourist platform being based on the OpenHours platform will provide them with a huge starting user base, with more than 1 million monthly users. More than that, it already has data on almost every business, so the users won't need to spend their time on writing the business time. Moreover, many people already just know about the OpenHours platform and aren't using it, but that is still a great plus, since the awareness is higher. It also represents a huge advantage against any potential blockchain competitors.
Bancor
On February 18th Futourist announced its integration of the Bancor Protocol™, to provide continuous liquidity for the platform. That is another huge plus for the Futourist platform. Bancor aims to unlock the long tail of user-generated currencies by solving the liquidity challenge, allowing any token to be convertible to any other at continuously calculated prices, regardless of volume and outside of exchanges. So basically, people wanting to sell or buy FTR tokens wont have to use an exchange to do that. They will be able to use the Bancor Network to switch FTR token with and other token on the growing list of accepted tokens. That will increase the decentralization of FTR tokens, because you wont be only tied to the "usual" BTC and ETH pairs when trading FTR tokens.
Partnership with credit card company
Futourist team has already struck a deal with still unknown payment card company. Creating a Futourist Payment Card will introduce users to the potential of the blockchain in an easier way with this card — users will be able to spend their FTR tokens instantly. That is one of the biggest obstacles that many cryptocurrencies face. People unfamiliar with the blockchain industry are scared of using the tokens, because they believe something bad will happen. Eliminating that fear for many potential users of the Futourist platform will greatly increase the potential user base to people of all ages. You will only need to know how to use a credit card, which the majority of people know how to do.
Partnerships with companies when the platform is running
In the whitepaper it is explained how Futourist platform will work with companies to increase the affect of their marketing. There are many ways how this will work:
- Contests (companies providing contests where users will be rewarded for their content with FTR tokens).
- Nearby Offers (users will spend their FTR token on offers provided by companies signed up to the platform).
- Service reward implementation (matching the right services with the right customers using FTR tokens).
- Business intelligence (customer data provided with in-depth analytics for travel providers, restaurants, leisure equipment producers, hoteliers and many others)
So companies will not only spend their marketing budget more efficiently, they will also be able to get important user data that will increase their marketing efficiency. Plus, companies that will be the first one who start using Futourist platform will get and additional edge over their competitors. That by itself is a huge thing. Futourist team can also increase the number of companies using the platform, by giving them discounts on purchasing FTR tokens in the beginning of the platform.
Conclusion
The Futourist team is already making huge progress striking partnerships with important companies. It is also rumoured that the team has already struck deals with many exchanges. That is highly beneficial for the growth of the platform, since people will be able to buy tokens on the exchanges. All in all, Futourist has a huge potential and the team is doing everything it can to get the platform up and running.
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