Progressive Web Apps (PWAs) are a hybrid of web pages and native apps. They can be saved on your smartphone desktop without going through the installation process (which is where some users "fall off"). And one of the main advantages is easier development.
FinancesOnline sees progressive web apps as a trend in the field because they are accessible, adaptable, and a number of large companies have already reported an increase in user engagement through them. Among them, the source mentions AliExpress and https://increditools.com/emerging-trends-in-mobile-app-development/ .