What is Fortnite Battle Royale? Fortnite is a co-op sandbox survival game developed by Epic Games and People Can Fly, with Epic Games also publishing the game. The game was released as a paid early access title for Microsoft Windows, macOS, PlayStation 4 and Xbox One on July 25, 2017. It allows 100 users to play on a map at one time and compete in multiple game modes. It has gone ballistic in downloads and for content creators. Ninja the top youtube player of Fortnite in November 2017, had not even 500,000 subscribers and just 10 million views on his channel. As of March 7, 2018 Ninja has 3.8 million subscibers and over 300 million views on his videos. The only thing Ninja plays on his youtube channel is Fortnite. If you just look at Twitch, all the biggest streamers are the ones playing Fortnite. This leaves an enormous place for companies or anyone to advertise because there is so many people on the servers and you can really strike a young group if your target market are people in their teenage years, 20s, 30s, and maybe even 40s. Compared to the average price of TV spot, in which prices vary but it is tough to find a good spot under the price tag of 30,000 dollars. For small businesses this can be often tough to shell out this kind of money. The company could save a lot more money while also striking their target audience by advertising on Fortnite Youtube videos or Fortnite Twitch streams. 
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