On May 8, 1886, Dr. John Pemberton sold the first glass of Coca-Cola at Jacobs' Pharmacy in downtown Atlanta. Serving nine drinks per day in its first year, Coca-Cola was new refreshment in its beginning. See the story here of how it all began.
The Coca-Cola Company is no stranger to sustainability. Since 1917, we've worked on a variety of issues, including water sustainability, women's empowerment, community well-being, sustainable packaging, climate preservation, human and labor rights, and sustainable agriculture.
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Read about one of the most famous advertisements, which regarded Coke as a small amount of commonality across all peoples, a generally appreciated formula that would keep them company for a few minutes, rather than as a liquid refreshment.
The contour bottle has received recognition in the fields of art, music, and advertising. Read about the partnership that began in 1915 and resulted in one of the world's most recognized designs.
Do you want to establish your own Coca-Cola memorabilia collection? Read former archivist Phil Mooney's advice on starting a Coca-Cola collection.
The extraordinary story of a legendary brand and the corporation that carries its name. Learn about Coca-Cola advertising, products, and key historical events.
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