One of the most important aspects of running a successful online business is generating good quality leads, consistently on auto-pilot. The best way to do this is by using an autoresponder to collect emails on your blog or website. To do this, you offer your visitors a bribe such as a free ebook, a discount coupon, or a newsletter in return for their email address.
Two of the most popular email hosting services in the world today are GetResponse and Mailchimp. Both of these are autoresponders, which means you can gather the email addresses of your subscribers, save them, and then automate the emails that you send to them.
The main difference is that GetResponse has branched out into more services, for example, enabling you to build a webinar.
In this GetResponse vs MailChimp email hosting comparison, I will help you understand their core features. By the time you reach the end, you’ll know exactly which autoresponder works best for you.
Main Features of GetResponse
OK let’s begin by looking at the most important features of GetResponse
As you now know, autoresponders allow you to automatically send and schedule emails to your subscribers. These may be updates about your products, blog content, or just a simple welcome message. Getresponse offers the following:
API/SMTP-Triggered Transactional Emails
These are emails that will notify your customer about the updates of their purchases.
List Management
You will also be able to manage and organize your list of subscribers. With this, you can send emails to a specific group of people only, not all of them.
Opt-in Forms
You can create your own forms where people will provide you’re their email addresses. You can personally customize the form to fit your design standards using the drag-and-drop tool. The forms are also GDPR-compliant, so you don’t have to worry about a privacy breach.
Countdown Timer
This will enable you to create a sense of urgency on your page. You can add limited offers and deals to encourage conversions. The timer can be customized according to your liking. You can turn it on or off at any time, and you can make customers feel like they do not want to miss your sale or special offer.
Abandoned Cart Solutions
You can send reminders to customers about the products left in their carts. This can help in boosting sales.
One-Click Ad Integration
GetResponse will also allow you to integrate your ads in Facebook Ads. You can also create your own images and videos using the Social Ads Creator.
Polls and Surveys
For earning feedback and comments, you can conduct polls and surveys involving your audiences.
Funnels
Their service provides ready-to-use funnels to further optimize conversions. Specifically, they layout funnels for sales, lead magnets, list building, and webinars. They will also equip your website with e-commerce tools to make your store ready for the online platform.
Analytics
Lastly, you will also be able to monitor your progress through the analytics provided.
As you can see, GetResponse’s features are designed to help you with your all-around marketing needs instead of focusing on just one.
Main Features of MailChimp
Similar to GetResponse, MailChimp also formulated its features to optimize different functions. These functions revolve around audience management, creative designs, automated marketing strategies, and providing analytics.
Here are some of the platform’s main features:
Marketing CRM
This feature aims to build a strong relationship between you and your customers. A bespoke dashboard is provided to manage all the data gathered.
Behavioral Targeting
The goal of behavioral targeting is to further personalize your audience. The messages and updates that will be shown to the market will specifically cater to their needs. The feature will depend on a user’s past and present engagements to determine the right message.
Predicted Demographics
You can perceive this function as your own data specialist. Based on existing information, it will predict the age group, gender, and others that may help you understand your audience better.
Content Studio
With MailChimp’s Content Studio, you will be able to store all your media files in one place. This way, you don’t have to keep switching between applications to import and export images and videos.
Creative Assistant
This feature is an AI-powered system that will automatically come up with designs and templates to save you from the hassle.
Customer Journeys
Here, you can build your workflow to guide customers from choosing a product to checking out their purchases. This is designed to help improve your customers’ experience on your site.
Smart Recommendations
The purpose of this is to provide you with instructions throughout page optimization so you can instantly know if you need to modify something in your settings.
A/B Testing
Finally, MailChimp also enables you to conduct split tests so you can conduct better experiments between different marketing strategies.MailChimp pays attention more to customers and conversion, and thus, this will be a perfect tool if those are your goals.
Pros and Cons of GetResponse and MailChimp
Click here to find out the pros and cons of GetResponse and Mailchimp