What are Google reviews, and why do you need them?
When you want any information that only a browser can provide, you go on Google search, for instance, you want to buy some shoes. You would immediately google, look at different brands, check the Google Reviews, search for their location and then eventually go to buy it.
Google reviews showcase actual experiences who had a real interaction with that business. They matter most because customers discover local businesses there, making Google the most crucial review platform for local companies. Ratings are collected by the reviews people submit on Google maps for a particular site.
How do Google reviews work?
It is highly likely that businesses with many reviews will show up first in local searches for a particular brand keyword. Having a well-optimized Google My Business profile and Google helps your SEO.
So it is pretty evident that if you want your business to stand out in Maps or Google Search, you will need to establish a process to acquire, manage, and respond to Google Reviews.
What are the Google reviews benefits?
Google Reviews represent a vital part of their digital marketing strategy and online presence.
Therefore, knowing how to set up and optimize your Google My Business listing for better local SEO exposure in the Search engine result pages also known as SERPs.
Here are some quick, helpful tips:
- Choose an excellent profile and cover photo
- Choose the relevant business category
- Enter relevant business information like description, phone number, location, website URL, working hours, etc.
- Then add your phone number so that your customers can contact you
- Improving brand trust
- Increasing online exposure
- Driving organic traffic from local SEO
- Providing essential feedback about your company
- Improving conversions on landing pages
- Increasing sales
Read more: 5 Ways to Get More Google Reviews in 2022
Steps to get more Google reviews
When you have a perfect GMB profile set up, you’re ready to get some reviews.
When you start the review collection process, there are some phrases you want to keep in mind.
Ask your customers to leave reviews
Approach your customers pleasantly and honestly like “asking for a favor. “ There are multiple ways to do this, like, asking them on social media, sending them an email, or contacting them via your customer success agents.
Asking new customers to review your business shows that you trust them and you are willing to support them at any time. More happy customers equal more reviews; therefore, more sales.
Thank customers for leaving a review
Although, in the end, you are looking for their approval you need to make sure that your customers feel appreciated. That is why if they take out the time to give you feedback, make sure that you thank them for it graciously.
Share Google review link
Here is how you can create a Google review link easily
- Visit Google Place ID;
- In the ‘Enter a location’ field, write your company name;
- Your Place ID will appear in the popover, and copy it;
- Paste this ID number at the end of this link (after the = sign)
Ending Note
Eventually, having a thoughtful and unhealthy Google review doesn’t look that terrible for your online name.
Having a combination of excellent reviews and unhealthy ones could be a smart thing. It shows that you are a trustworthy business and you didn’t just beg or force your contacts to mention nice things regarding your business.
In the end, the sole issue that matters is simply obtaining additional Google reviews and representing the positive ones as complete advocates to achieve extra worth for your business and acquire new customers.