"Support for custom actions and action triggers, conversion goals, shared audiences, and other features are also included in the update".
Google announced that version 2.0 of the Google Ads Editor is now available. Performance Max campaigns, shared audiences, custom actions and action triggers, conversion targets, and more are all supported in this edition.
Why should we be concerned? Working offline or making bulk updates with the Google Ads Editor can be a useful tool. These enhancements provide marketers more of the Google Ads features they're used to, while also allowing the tool to stay up with some of Google's recent adjustments.
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There are few noteworthy features. Full support for Performance Max campaigns, asset groups, and product groups is at the top of Google's feature list for this release, which isn't surprising given the company's recent emphasis on this campaign type in its updates and announcements.
Custom actions have been added to make it easier for marketers to repeat processes like updating text or altering bids. When a given event occurs, action triggers, which are also new, can automatically perform one or more custom actions.
Conversion goals have now been added to the mix. Advertisers can additionally build and edit shared Audiences, as well as attach them to ad groups and asset groups, in this edition.
What is the purpose of the Google Ads Editor? The Google Ads Editor is a downloaded programme that allows you to manage your Google Ads campaigns when you're not connected to the internet. After that, the adjustments are posted to Google Ads, where they are synced with your campaigns.
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Version 1.9 was omitted by Google. Version 1.8 of the Google Ads Editor was launched in November 2021, and it was the most recent upgrade. Version 1.9 is not listed as a release in the announcement's recent releases section (on the right-hand side of the website).