Better Conversion Rates
Introduction
In the world of digital advertising, conversion rates are a critical measurement of success. A higher conversion rate means that more people are buying from your website or app than not—and that's good news for everyone involved. However, getting there isn't always easy or straightforward; there are many factors at play when it comes to measuring and improving your conversion rates. In this article we'll explain what makes up a good conversion rate and how you can improve yours by following some simple steps outlined below:
What is a conversion rate?
A conversion rate is the percentage of people who perform a desired action. The desired action could be making a purchase, signing up for a newsletter or downloading an ebook.
The conversion rate is calculated by dividing the number of conversions by the total number of users (or in other words: how many people completed their desired action). So if you have 1000 users and 50% of them make purchases on your store, then your conversion rate would be 50%.
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Why do we want higher conversion rates?
Higher conversion rates are good for business. The more customers you have, the more revenue you'll make. And when it comes to profit, your bottom line is directly related to how many people you sell something to.
Higher conversion rates mean more customers! If people are buying your product or service at a higher rate than usual, then this is an indication that there's something about what they're buying that's resonating with them—and if it does resonate with them enough then they may want more of it (or else they won't be satisfied). So even if nobody buys anything else from us over the course of their lifetime (which would certainly be sad), having high-converting products will still help us increase our profits by giving us access to new customers who might buy other things later down the road...
What kind of conversion rates should we expect?
Conversion rates vary by industry, product and campaign.
For example:
In a B2B company like [company name], conversion rates are usually higher than in a consumer-facing business like [company name]. This is because B2B companies have more complex products or services that need to be sold in a different way than consumer brands do.
If you're running an email campaign with Google Ads, it's important to keep track of where your conversions are coming from (e.g., desktop vs mobile). This can help you optimize your campaigns so they perform better overall—for instance, if most of your conversions happen on mobile devices but all of them come from desktop browsers when those users click on links in emails sent by Gmail users who use Chrome browsers with extensions installed (like Adblock), then there might be something wrong with those links!
How can I increase my conversion rate?
There are a number of ways you can increase your conversion rate, including:
More traffic. If you're getting a lot of traffic to your site, then that's great! But it won't do anything if the visitors aren't converting into customers. Make sure that all of those new visitors are being directed towards a specific goal—like buying something online or signing up for an email list—and not just scrolling through mindlessly on their way to another blog post or article.
Better targeting and copywriting techniques. This is what separates good campaigns from bad ones: how well they target their audience and what they say about themselves in order to persuade them into buying something from them (or doing whatever else they want). The best way I've found is through data-driven testing where we compare different versions against each other using A/B testing tools like Optimizely or Unbounce (which both have free plans).
Conversion rates are an important indicator of success for online advertising.
Conversion rates are an important indicator of success for online advertising. They can be measured in different ways, but the most common methods use a combination of clicks and purchases.
Clicking on an advertisement's featured image is considered a click because it's not necessarily related to your product or service. When you click on an ad, however, it's likely that you'll be interested in what it has to offer; this is why they're called conversions!
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Conclusion
Conversion rates are an important indicator of success for online advertising. When you’re looking to increase your conversion rate, it’s important to keep in mind that the best starting place is a high-conversion website with (relatively) simple copy and layout. By focusing on these two factors, you can start to see improvements in your own campaigns before investing more money or resources into them.