On May 4, 2020, the Google algorithm update was considered one of its most controversial. Resulting in a commotion in the online community. It was a very volatile year in terms of SERP volatility, and rankings fluctuated a lot.
A few businesses saw traffic increases, but the majority saw a drop in rankings, resulting in a drop in revenue. Find out what Google's May 2020 update entails in detail. (https://www.rankwatch.com/blog/google-may-2020-update/)