These days, digital marketers have a huge task on their hands as they are leading the shift in a constantly altering field. The rules of the game are continuously changing. Practices that were once certain to be successful are now failing to draw any attention to your company. As a result, staying on top of all the changes is vital, as not keeping on top of it might leave you behind. With digital marketing becoming increasingly advanced, marketing agencies must arm themselves with the right tools to efficiently accomplish marketing objectives for their clients.
6 Must-Have Apps and Tools for Digital Marketing Agencies
Luckily, there are many excellent tools that can help you and your team stay ahead of others in the game and play a fundamental role. Not just that, it enables you to be more efficient, strategic, and productive. Whether winning over leads, managing customer relations, or discovering new marketing opportunities, digital marketing tools, and apps can serve as the foundation of a marketing stack.
Here are some useful apps and tools for digital marketing agencies to stay ahead of the curve.
Grammarly
Grammarly helps digital marketing agencies edit the content for their emails, social media posts, blogs, etc. It is a great free option for those who want their text to be mistake-free. Grammarly integrates across various platforms such as Twitter, Facebook, Gmail, and other areas you write on the web. In addition, it brings in finesses in the overall legibility of your writing. It assesses essential things for a fantastic readability score. The app allows you to scan for common grammatical mistakes. In addition, visit the Grammarly Chrome extension to take an overview of the app and how it explains to you all your mistakes along with correcting them.
Besides that, Grammarly provides you with a weekly progress report. Moreover, it helps remove any poor grammar and make your writing look excellent. Best of all, this app is free. However, it allows you to upgrade your account with a paid option for additional features.
Placeit
Are you looking for a platform where you can design all your branding designs? If yes, Placeit is a fantastic tool. You can build eye-catching pictures with more than fifty thousand templates and an expanding catalog of designs made by experts each day. Placeit allows you to make everything from logos and videos to your social promotion with branded pictures in no time, making it one of the best tools for every digital marketing agency.
You must select your favorite video template, personalize your text, change the background shapes and color, and add your video clips or pictures. Moreover, Placeit’s all videos are created by a professional team, allowing you to rely on them being attractive templates for your promotions. After you have customized your template, click the download button.
Whatagraph
Whatagraph is an excellent tool for agency reporting and data analytics. You know it’s all about the outcome that clients are about. So, while you might be getting a lot of work completed, your clients might still be unpleased if you can’t explain and document your outcome. As a result, this is why excellent marketing agency reporting software is crucial for every digital marketing agency. Whatagraph reporting software was created by marketers for agencies, meaning it has an idea of what your clients wish to see from a marketing point of view. Not just that, it also adapts to the specific agency workflows like:
Handling various clients’ accounts simultaneously
Scheduling reports for automated delivery
Managing various marketing channels simultaneously
Adding customer branding
Easily sharing reports via screen or email
For many digital marketing agencies, Whatagraph can save from 1 to 5 hours weekly per client. With a comprehensive list of combinations, it services all kinds of digital marketing agencies, from SEO and SEM to PPC and advertising on social media.
Usersnap
Did you ever want to get direct customer feedback while using your application but never had the right tools? Digital marketing agencies can use Usersnap to collect customer feedback. Even though most agencies are stuck with surveys for feedback, Usersnap gives a whole stack of tools for the target audience to communicate with software developers, designers, and product managers.
Some consist of feedback buttons and menus, qualitative and quantitative surveys initiated by on-page events, public boards, and visual tickets. Not just that, it includes drawings, live chat, and screen recording. It allows users to easily communicate on-site or in-app about errors or report bugs in real-time through all such methods. Besides that, Usersnap’s calling card is a simple-to-use and easy-to-install tool, helping you collect customer reviews to make your agency successful.
Unbounce
Are you looking for a tool that helps you create landing pages? Well, Unbounce is the right pick. Landing pages are a recognized way to boost conversions dramatically, allowing your clients to increase revenue. Most digital marketing agencies don’t use enough landing pages as they are challenging to manage and build. Landing pages are outside their comfort zone, exactly where your digital marketing agency steps in!
With some expertise and the perfect tool, you can easily step in and be the savior who boosts your clients’ conversion rates. While you’re at it, it also allows you to increase your agency’s revenues. Even though there are many landing page tools available, Unbounce is known across the marketing sector for being the best tool for testing, developing, and managing landing pages. Becoming proficient with such a tool is a fantastic way to give a high-value service to your customers for minimal time and cost.
Trello
Trello is a tool that can help your digital marketing agency manage projects and stay on the same page as the other team members. Doing so helps you create a sound digital marketing practice, saving time and frustration. For instance, you can share blogs on Trello before publishing them. This gives other team members the chance to review the post, evaluate it with their thoughts and make alterations that could improve the part before it goes live.
Before Trello, email was the most excellent way to collaborate with your team; while it’s still helpful but only to some extent. It can lead to missed messages, confusion, and frustration, making Trello a must-have tool for every digital marketing agency. With Trello, everything connected to your marketing tactics can be shared in the same place. It just takes a few minutes to put the board. Even better, you can invite your team quickly, all of whom can get into the action without any delays.
Final Giveaway
As the competition increases, it gets challenging for your marketing agency to stay ahead. However, with the tools and apps mentioned above, you can ensure your digital marketing agency stays efficient and ahead of the curve. We have mentioned some tools that can help you. If there are some more apps and tools that you think should have been on this list, then let us know.