Engage With Facebook Content
The engagement objective is the first phase of your marketing process. Facebook gives your business simple and effective ways to interact, build relationships, and connect with an extensive database of active users.
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Tip 1: Question your audience
Questions are always a good start to a conversation or interaction.
When you post a new update on Facebook, instead of making a statement headline, do a question headline. Ask something dubious, controversial, or truth-related, but relevant to your niche. Anything that appeals to your target audience’s emotions will work great.
Look how hubspot just won’t stop asking niche-based questions and getting good engagement
Tip 2: Keep it short
When you first want to interact with a potential customer, you need to take it slow. Don’t offer too much information right from the start. Instead, through your content’s topic and your posts’ headlines, make an introduction to your brand.
• If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters.
• Don’t overwhelm your audience with too much information.
• Give them only what’s necessary.
Tip 3: Make it visually stimulating
When you scroll through your Facebook news feed, the first impulses that your eye encounters come from the visual content accompanying the text.
Paul Arrey is one of the best resume writers I know. He’s also an ingenious marketer who can grab your attention in a second. Here’s what he cared to share with us:
Remarkable content comes with remarkable visuals. It does not only help you attract way more attention, but also helps you convey your message better.”
When you’ve earned the attention and initial respect of a prospect, you’re moving to the second phase, which is the educational objective.
EDUCATE THROUGH FACEBOOK CONTENT
Educational content is meant to reveal important knowledge about specific subjects to your potential customers. If you can educate your audience properly while also appealing to their emotions, problems, cravings, and desires, you will win their trust, and perhaps their email address.
Some tips to write educational based content to your Facebook audience.
Tip 4: Offer More Value Than Your Competitors Combined
To actually win the respect of your niche consumer, you have to give them more than they receive from your competitors.
How to do that?
• Study your competition and put together a detailed list of pros and cons that you notice by studying their content.
• Find subjects, problems, and needs that your target audience has trouble with.
• Take a popular subject, read 10 articles about it, and create a fresh perspective.
• You can also use some of the best content curation tools to never run out of original and popular content ideas.
Tip 5: Always have the customer in mind ~ Keep an eye on the prize
Ask yourself, why are you creating content?
So, that your audience can grab the value out of your posts, so they can have breakthroughs, revelations, saved time & money. This way, you’ll grab their full attention for the “ultimate solution”, which are your products and services.
Tip 6: Mum the money drum and focus on building relations
When you write to educate, you should stick to that, without allowing your marketing instinct to intervene. The more you write “for free”, the more respect you’ll earn. You’ll sell later, so be patient and build your relationships properly.
When you privately interact with your prospects, they’re already engaged in your sales process and will soon arrive at the end phase where the sale happens.
SELL VIA FACEBOOK CONTENT
Your final objective is to successfully target and retarget your Facebook audience in order to generate sales. Generally, these are people who have already liked your page and consumed a bit of your content. Ideally, these will be prospects that just need a little nudge.
Tip 7: Give Them Something Free First
Besides the free value your brand is offering through educational content, you can further improve your customers’ experience by serving them a freebie.
This freebie could be product demos, free trials, discounts, and giveaways, about something that is closely related to your main products.
Here are two ideas:
• If you sell natural herbs, you can offer a sample of your herbs to your followers through a social contest. Ask for their name and email and close the sale within your private newsletter.
• If you sell digital marketing services, you can offer a free trial, or a free SEO analysis that explains the basics of your services (considering that your audience is made up of newbie entrepreneurs).
Tip 8: Don’t Be Too Intrusive
Even though your purpose is to sell, you need to know that people do no longer tolerate intrusive marketing. Online customers are absolutely tired of ads, avoiding them as much as they can through ignorance or special tools like ad blockers.
EXTRA TIPS & TRICKS FOR IMPROVING YOUR FACEBOOK CONTENT
There are some tips & tricks which have a rather general nature. These tips work well for the majority of content posted on Facebook. Take them into close consideration and implement them thoroughly.
Tip 9: Craft Attractive Headlines - The shorter, the better
Headlines are essential on every major distribution channel, not just on social media. TV, radio, newspapers, magazines, social channels, SERPs (search engine pages) – all have one thing in common. They’re based on headlines.
Strive to find topics that your audience will love and you’ll win their full attention.
Tip 10: Leverage Smart CTAs
Internet users are often passive. They won’t interact with your content or page unless they are told to do so.
To improve the CTR (click-through-rate) of your campaigns and to expand the reach of your brand, you have to start using smart CTAs.
Tell your users to subscribe, tell them to do this, and that, and that.
They need to know what to do, or else they won’t do it.
With Facebook, you can add CTAs to your sponsored posts or boost posts. But what if you would like to reach your audience organically and yet nudge them to take up on your offer?
That's where a scheduling tool like SocialPilot comes in. You can now add CTAs to your organic Facebook posts and help your audience convert without spending a dime! Click here to get SocialPilot: https://www.socialpilot.co?fp_ref=socialmediabolster
Tip 11: Optimize Your Content for Mobile
It is well known that Facebook has more active smartphone users than active desktop users. Therefore, make sure that your website is well-optimized for mobile, or else you’ll lose a big portion of your traffic. Mobile optimization is no longer a trend but rather a must.
Leverage your content well as per the tips discussed. And don’t forget to streamline your content flow using Facebook marketing tools.
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