Social media is a powerful tool for brands to use, but it can be difficult to figure out how to engage with your audience. There are so many different platforms and features that it can be hard to know where to begin.
Here are 5 tips from industry experts that will help you grow your social media following and get the engagement you want. Successful social media campaigns take time, patience, and commitment. But if followed properly, these 5 tips will give you the boost you need for success!
5 Tips for Growing on Social Media
and Getting More Engagement
- Schedule Your Content
Manually sharing your posts won't cut it in today's hectic world. You need to automate your process to maximize your reach and efficiency. The social media app Hootsuite allows you to schedule posts ahead of time and will automatically share them when the time comes.
- Measure Your Success
It's important to measure all of your social media campaigns so that you know what's working and what isn't. Use a tool like Brandwatch, which provides insightful data on all of your campaigns, including who is talking about you, where they're located, and what they're saying.
- Post About Your Customers
Your customers are the lifeblood of any business! If you want more engagement on social media, then be sure to post positive messages about them as well as shout-outs for their new projects or milestones. This can help create a sense of community on your page while also reminding them why they liked the company in the first place!
- Be Consistent with Your Posting Schedule
If you don't have a regular posting schedule, your followers won't know when to expect something from you! If nothing else, at least be consistent with how often you're posting. If people know that every Tuesday morning 9 am EST is when you'll publish a blog post, then they'll set their alarms or circle back at the right time for future blogs too!
- Share Promotions &
Follow a Schedule
The experts all recommend following a schedule. This will help you keep track of what you’ve posted when you post, and how often you are posting.
You want your posts to be spaced out enough that they don’t seem too spammy, but close enough so that people don’t forget about your page. It’s important to set a schedule and stick with it, even on the weekends and holidays.
Engage with Other Users
One of the most effective ways to grow your social media following is by engaging with other users. If you are posting content that is resonating with them, they will likely want to follow you as well. Engaging with other users can be done through comments on their posts and being responsive to their messages.
Get Creative and Share Photos
The first tip is to be creative and share photos. This tip isn't just because photos are the best way to get engagement on social media. Photos are also a great way to create an emotional connection with your audience. Whether you're posting a photo of people at your office or a happy customer, it's fun for people to look at pictures of things they enjoy.
What kinds of photos should you share? The experts recommend that you post both personal and professional photos to show off your brand in all its glory. To start, try posting some lifestyle shots like location shots, food, and drink shots, or product shots. You can also post personal moments from behind the scenes-think team meetings and happy hours with clients.
Use Hashtags for More Reach
Hashtags are a great way to expand your reach and get more engagement. Hashtags provide a way for you to connect with users who share similar interests. For example, if you’re a makeup brand and want to show the different ways you can wear eye shadow, you might use #makeupMonday. This hashtag would be used by other people who also like to style their makeup in unique ways on Mondays. You may find some new followers this way!