I'm begging my friends to understand this about Richard Hanania et al. This is how the modern white supremacist movement works. Listen to former members in interviews. They know the overt stuff is only tolerated these days on like Daily Stormer and Twitter. So it is all about spreading the same messages in more subtle ways that shift the Overton window towards them.
It is why they absolutely adore Tucker Carlson. He was able to get millions of people to embrace great replacement theory rhetoric on prime time news. The New York Times series on Carlson is a must read in this regard. White nationalists couldn't believe their luck that someone like Carlson existed and was able to radicalize people on their sofas.