Once you’ve decided that it’s time for your company to get a TikTok account, then you have to start learning more about how to use the platform.
Start by setting up a small business account. After that, take a look at what your direct competitors are doing and whether that type of content is working for their business or not. To do that, you can follow a few brands and start watching the type of videos that they post. Once you get a feel for the platform, you can try to create your own videos.
In the beginning, don’t be afraid to experiment – add music, try viral trends, just try different ways to attract an audience (while staying true to the brand image as well).
To read more about this article, click on this link