Gucci has announced that it's going to start accepting crypto payments at a handful of its American stores.
The designer brand is also planning to make digital assets a payment method across the U.S. by the end of the summer.
According to Vogue Business, customers who want to transact using crypto will be emailed a QR code — enabling them to complete a transfer from their wallet.
Bitcoin, Ether, Litecoin, Shiba Inu and Dogecoin — as well as five stablecoins — are going to be accepted.
It's reported that stores in New York, Los Angeles, Miami, Atlanta and Las Vegas will be among the first to take the plunge.
In a statement to the news outlet, Gucci's CEO Marco Bizzarri said:
"Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers. Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them."
A Crypto-friendly Brand
Extravagance brands have observed convincing use cases for blockchain innovation — not least in light of the fact that these data sets permit them to give endorsements of credibility for very good quality things that can't be distorted.
Gucci has likewise delivered its own non-fungible badge of late — and the individuals who put resources into these NFTs have had the option to profit from early admittance to impending assortments.
The design house isn't the principal upmarket brand to embrace computerized resources — and it comes as exceptional organizations endeavor to charm the people who might be crypto rich yet cash poor.
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