Connotation!
In English, we have very similar words and grammar structures with barely any difference. However, using a certain word or grammar structure carries a hidden, or second, meaning. We call this connotation!
To give an example;
We have little hope.
We have a little hope.
The sentence "We have little hope." carries a negative connotation. It implies that the hope is so little that there is almost none of it. However, "We have a little hope." carries a positive connotation. It implies that although there is a very little amount of hope, there is still some of it.
The structure "Simple is best" carries a warmer and more nurturing connotation, whereas "Simple is the best" carries a colder, more confrontational and more challenging connotation.
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