Consumers are searching the web everyday for anything and everything. Google processes each of those searches and produces results based on each search. If you want your business, your product, or your service to show up on top of those search results, you need SEO. A solid SEO strategy can bring your website from page 100 to page 1, increasing your potential reach to new customers.
As a small business owner, it's possible you're wondering why you even need search engine optimization (SEO). It's a valid question. With a small business that has limited time and resources, you don't want to waste time and money on a marketing strategy that won't bring you results. But SEO will bring you results. It's a marketing strategy worth your money and time.
SEO includes both onsite and offsite strategies that help new customers find your business online. Our team of SEO experts constantly research Google's ever changing algorithms-- including creating high quality content and backlinks-- to help our clients rank higher online.
The Basics are:
Pick a good keyword to focus on. Then search for all the variants of your main keyword. And any related entities.
Research the competition. What are the best ranked pages doing that you are not? Start doing some of that.
Put your keywords in your page title. All you keywords.
Put the keyword in your header.
Put your keywords in the alt-tags of your images. All of them. Along with all of your entities.
Use the keyword in the URL and in the post.
Get external links
Doing keyword research and writing SEO-friendly content, like what you have stated above is a great strategy to rank in various search engines. However, it is best if you also work on link building, focus on user intent, and use other free or paid SEO tools to help make your job easier.
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