It achieves community building and social interaction through rewards and a reputation system.
Welcome to the Blockchain! Your voice is worth something," states a webpage of Steemit, the social network built on a blockchain that's now exploding with popularity.
For a while now, experts in the crypto space have talked about leveraging social media. Back in 2014 there was news circulating that Reddit was considering creating a cryptocurrency backed by shares of the company, to be redistributed back to the community in recognition of the role it has played in the site's success.