Crypto Academy Week 6 - Homework Post for GBenga "Blockchain Security for the Digital Media Industry"

Graphics from Brand24

There are many burdens that digital companies are being challenged by like data privacy, royalties, pirating intellectual properties, and copyright infringements, etc.

Thru incorporating Blockchain technology in digital media infrastructure, protecting intellectual properties can be made possible, maintaining the integrity of data, targeting the right customers, and ensuring that artists receive their royalty payments in due time.

Being part of the creative industry of a variety of content, we know that it is hard to secure our work. Copyright is also a category that needs ample attention to be protected through methods like the blockchain.

There are many different ways in order to copyright one's work but it does not mean that it is protected completely. An example of this is your soundtrack that you may want to release on Spotify. It's possible that they can get it recorded and re-distributed without you knowing it.

That is why blockchain is one of the best ways to provide copyright and royalty protection. It offers a particular method by providing content through the network. The blockchain is a vast network that can provide transparency. According to the copyright laws, anyone who is caught trying to break copyright can be reported immediately. The same can also be applied for royalty protection that the creator gets paid for their work.

Currently, blockchain has already been playing a great deal in the digital media industry. Helping businesses and people secure their intellectual properties and other creations.

Graphics/screenshot from MadHive

One sample use case of blockchain is for media and advertising called MadHive:

MadHive is an advertising agency which is based in New York that provides full-stack solutions for digital marketers. It's used in creating reports on customer targets, monitor, record and gathering information through a private Blockchain ledger. Giving audience analytics reports and offering real-time data. MadHive makes marketers get more understanding of their target audiences.

More information about them on https://www.madhive.com/.

Graphics/screenshot from Steem

Another use case of blockchain security for digital media is our own platform Steemit:

Steemit is a platform that makes users produce their original content, when using Steemit you take full control of your data and you become a stakeholder. In return, they give you cryptocurrency tokens. Based on their claims they have paid over 59 million US dollars to content creators.

Blockchain security is tied to any action you do in any Steem-connected website/dapp. This includes the content that we upload into the blockchain. Having the data stored on the blockchain that can provide ample information that the content is yours is a very helpful feature of Steem.

Those two examples above are just some of the real-world examples of blockchain tech being used for digital media security, more projects are actually being set up to provide better security when it comes to copyright, etc. It is amazing how businesses can take advantage of some of the features of blockchain technology like being transparent, secure, and immutable; enabling fair trade and delivery of reliable products to users.

I hope you learned a thing or two from this quick research of mine about how blockchain can be applied to the digital media industry particularly in advertising and content creation. This research homework is brought to you by @steemitblog and @gbenga. Thanks for the support @steemcurator01 and @steemcurator02.