How to make money on YouTube?

How to make money from YouTube in the pipeline?
This article is mainly carried out by three common problems:
How to make profit on the oil pipe?
What is the revenue of tubing advertising?
How can tubing make money in addition to advertising?
1、 How to make money on YouTube?
Step 1: you have to have a Gmail account.
YouTube accounts are associated with Google's email account. The basic condition for creating a channel and uploading video is to register and log in to Google account. At present, some domestic mobile phone registration will fail.
Note: Gmail can log in, and the ownership and registration place of mobile phone number have no impact on the later income.
Step 2: you have to have a YouTube channel.
Generally speaking, as long as you have Google account, you will have a YouTube channel by default. However, the name of that channel is like it is linked to Google mailbox. It is recommended to create a channel separately. In addition, a Google account is created on multiple channels.
Note: before creating a channel, it is necessary to make clear the content orientation of the channel; After the channel is created, the channel will be decorated.
Step 3: you have to strategically upload the video.
This is a very important step. YouTube is a technical activity, not just sending a few videos and watching it, or sticking to the release. If you have any suggestions to do, please check other articles in this column. This is not a detailed introduction.
Note: the condition for YouTube to succeed is "quality content + the right way", which is indispensable.
Step 4 (key): you must reach the profit threshold / apply for opening.
To make profit, the following conditions must be met:
Select the country or region that supports the YouTube partner program.
The effective viewing time in 12 months is more than 4000 hours.
The channel has at least 1000 subscriptions.
Have an associated Adsense account.
The most critical and difficult conditions are 4000 hours and 1000 subscriptions The supported country / region can be set in the background of "country / region" Adsense "is to display the registration entrance after the channel reaches the profit threshold. It seems simple but most prone to error. The information should be filled in carefully. Once the error is filled in, it is very difficult to follow up《 YouTube operators are the most likely to step on five big pits and the last one
In addition to the number of subscribers and the number of viewing requirements, there are content requirements. The audit of profit application is official manual audit. If the reviewer thinks that the channel or video is not qualified, it is also easy to pass. If the audit time is fast, one or two days, and the slow one or more months will be available《 YouTube profit policy: no revenue for these 11 categories
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2、 What is the revenue of tubing advertising?
YouTube can divide some advertising revenue (55%) to the corresponding youtube, which can form a positive three win situation: advertisers get publicity, YouTube makes money, and oil pipe platform makes money, and there is a continuous stream of high-quality content creation. The platform distributes 55 percent of advertising revenue to video creators, which is really not low for media practitioners.
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YouTube's 1000 play (CPM) has a slightly larger margin of revenue, usually between $1 and $10. The main factors affecting video revenue include:
Viewing area: CPM in developed countries is far higher than that of developing countries, and if your audience mainly comes from developed countries, the benefits will be higher.
Channel field: some areas have higher CPM content, such as digital and economic categories.
Video duration: more than 8 minutes of video, can be unlimited advertising, more revenue.
Channel / video: channel or a video is better, and more high-quality advertising will be displayed.
In addition, it will be affected by other major events, such as the epidemic in 2020, and CPM of most channels will fall sharply《 How big is COVID-19's impact on YouTube? 2020 most channels' unit price will fall by more than 20%
3、 How can tubing make money in addition to advertising?
Advertising revenue is the basic revenue guarantee in the pipeline, but most YouTube will not be satisfied with advertising revenue.
Besides the general advertising income, the oil pipe has other ways of realizing. Official cash out methods include channel members, merchandise shelves, super messages and super stickers, YouTube premium. These features require higher conditions and the benefits are not too high. But from the media realization in general, it is inseparable from three ways of realization: advertising, taking goods and reward.
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In addition, some common methods of realizing cash in China are also common in oil pipes, and common ones are:
Amazon alliance marketing: similar to the domestic Taobao alliance, you can help merchants to take goods and get a certain commission.
Brand cooperation promotion: channel content is well done, traffic is enough, there will always be merchants to invite you to cooperate, this way of income is relatively high.
E-commerce take goods: unlike alliance marketing, alliance marketing is to help others sell their own Commission, and they can get higher profits when they open their stores, and of course, they also have to invest more resources.
Fan Economy: if the viscosity of fans on your channel is relatively high, you can consider relying on fan sponsorship or fan payment. In addition, the rising live rewards are also a good way to realize.
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These are the more common methods of realization, in fact, the realization methods are far more than these. But whether to realize or not, can you get more benefits, the core is still based on the content: high quality content, more flow, how to realize it can.
Finally, if you want to start a business in oil pipes, you should focus on the content while looking at the long term. On the one hand, there are many other ways to do the oil pipe. The self media team who make a lot of money often goes unusual way, so it is not suitable to be open here.
In March, 2018, he joined youtube, and at first he touched stones and crossed numerous pits. There were success cases and failure cases. He knew how difficult it was to start YouTube from scratch. So he started to create column sharing to help the media or up owner who wanted to be YouTube. This column is mainly for the original party, and I am not familiar with the direction of transportation.
I also started to provide consulting last year. I have helped more than 500 new people to solve them. At first, I found some problems very new. I had to think about the answers. After accepting the consulting cases of about 100 people, I found that: the problems encountered by new people are very different, but they will come back. According to the situation I know, I have summarized about 7 misunderstandings, hoping to help you.
YouTube closed pit Guide: seven common mistakes for new people
Misunderstanding 1: the consciousness of copyright is weak
Many of the people who consulted me asked me this question: "I am a novice. Can I handle the tubing?", I have always been dissuading. The reason for the withdrawal is not only moral problems, but also the waste of time. The copyright rules of the platform are more and more strict, and the profit threshold is higher and higher. The possibility that new people want to open up the benefits through handling is very small.
I know that many people who have been successful in handling have gone in the normal direction, such as looking for the original author to cooperate or make the original by themselves.
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YouTube has strict requirements on copyright. With its strict copyright rules, YouTube also has a strong copyright identification system, which will be found by the copyright parties once infringement. If you step on the red line of copyright, it is difficult to apply for profit, even if the opening profit may be cancelled.
The application for profit is manual review. If you have copyright problems, it is difficult to apply for profit. The two typical cases I learned are: one is to make a pure original new channel, because BGM of several videos has copyright problems, and the application for profit has failed; Another blogger, who owns 200000 subscriptions, has been cancelled for copyright issues.
Misunderstanding 2: don't understand the target audience
If you don't know who the target audience is and what the audience likes, the content you do can only feel good about yourself. So before you start a channel, you have to build basic user portraits: who are they? What do you like? From where? How many of them? Where can I find it
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Error 3: unfamiliar with competitive channel
Knowing yourself and knowing each other is not a problem. It is very important to analyze the competitive products of domestic and foreign media. But many new people don't have this consciousness, always one person to shoot the head to think about the scheme, and then all kinds of speculation assumptions. To be familiar with your field, always focus on the trends and data of your opponent or peers. The details include: the topic selection of competitive products, the data of competing products, the rules of competing products, and even their shooting clips.
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Misunderstanding 4: too much expectation for new channel
Many new tubing in after a few videos released no play volume, or play only for a single digit, it is very distressed, even doubt life: my content is not good? Is the platform targeting me? Is the tubing hopeless
In fact, it is very normal to have no traffic at first, most channels have no traffic at the beginning. The early start of the tubing was slow, but once the flow was obtained later, it would soar. So please wait patiently, don't think too much. What you need to do is optimize content and improve your operation skills.
Mistake 5: focus on the end of the sacrifice
Many new people will pay special attention to the number of plays and subscriptions. These two values are important, but the core data is not. At the beginning of the channel, we should pay more attention to the content quality and user feedback. The specific data mainly reflected in click rate, completion rate and subscription rate, rather than other surface data.
Mistake 6: ignore production cost
Any industry pursues maximization of benefits and minimization of costs. YouTube has a high income, but also needs to consider the production ratio. If you have to invest a lot of time, manpower, material resources and financial resources in the beginning, you should think about whether it is worth doing so, and whether you can really make money in YouTube after the revenue is started.
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Misunderstanding 7: blindly optimistic and persistent
Many of the people I consulted were original authors with feelings. They have skills and perseverance, believe that the original content can have a way out, and believe that as long as the work is continuously released, they will definitely get the platform and audience's approval. But after a long time, the video was sent a lot, the channel was still cold and clear, and the viewing amount was still a number of digits. In this way, it is likely to stick to the wrong direction or use the wrong method.
Although the original spirit is very beautiful, but the direction is not selected right, and the method can only be moved by itself without using the right method. Serious and persistent, but platform and audience do not buy the account, we should reflect on: whether the direction is right, whether the audience is too few, whether the content is high-quality, whether the competition is too large or the operation method is improper, and the original content will fail under the influence of many factors.