Steemit Crypto Academy Contest / S17W 6: User Engagement and Retention on Steem

What are the demographics of Steem’s most active users, and how do these demographics influence user engagement strategies?

What specific strategies have been most effective in driving user engagement on the Steem platform, and how have these strategies evolved over time?

What are the main challenges Steem faces in maintaining and growing its user base, particularly in comparison to other blockchain-based social platforms?

How effective are the reward mechanisms and economic incentives on Steem in encouraging long-term engagement and retention among users?

What new technologies or tools could Steem integrate to enhance user engagement and retention on the platform? And what potential improvements can be made to increase active participation on Steem, particularly from new or inactive users?

After going through the contest topic and each of the questions I must say once again the professors has done the great job by creating such educative and informative contest that will build and stabilize the growth of steemians that works effectively in steem blockchain. One thing for sure is that information and knowledge on how to use this information is power and it's a top notch attribute than anyone should plan on having. Going through my article would enlighten you more on that.

I know so many things my be going through your mind when you hear the word demography, this is because the word is similar to different famous sentences like democracy or demo 😆. Back to being serious, demographic was coined from two different words which are demo and graphic, that is to say the understanding of these two words will give us a perfect definition for the word demographic.

The word demo when used as prefix actually means people, population, a gathering mass action, a community of people or something that is related or concerns two or more persons, while in the other hand the word graphic has to do with the representation which can come as drawing, writing, charts of an any sort of representin data or information. Also in most cases graphic when used as suffix can mean a field of study or the study of the prefix.

So from the definition we derived above its obvious that demographic is the study of people by a specific character or behavior over time, also we are right to say demographic is a method or a of representing actual data of people in a specific or unique category as a very period of time that is to say that demographic is expected to have an update at every period of time.

Now that we know what demographic is it's time to explain what how it benefits the platform steemit and how they demographic is gotten, although before I continue I want to let you know that the demographics of a platform helps gives a credible update of the platform.

So in this case when asked the demographics of steemit, steemit is expected to be our use case or would I say preferred category of people. In summary the demographics of steemit has to do with the study on how different people in different locations use and visit steemit as a platform. Demographics of steemit shows us how steem publicity has grown over the long period of time it came into existence.

Going through the platform semrus you would understand what's the term demographic means, men looking at the picture above you could see that there are so many types of representation of data some which come in a graphical manner why other comes in chart looking format then the rest comes in a table like format and a text like format. This is done to give technical and in-depth explanation or data that could be easily understood by anyone who wishes to gain such vital information and knowledge about your steemit.

Also we can see the country that has generated most of the platform traffic from the chart, it's obvious United States of America tops the chart, with the Philippines, the Indians and others which I believe are mostly Indonesians, Pakistan's, Koreans , Canadians and my country men Nigeria. This data would help the platform know country they have an established presence and relationships, also it helps the platform know where the divert publication and promotion too.

semrus

According to the site the month of April our platform had roughly 7 million visit and the nicest thing among it is that among all the seven million visit 5.5 million are from unique account or addresses, from my understanding I believe it's means in the month of April the publicity of steam it reached roughly 5.5 million individuals which is a +17 increase over the specific period of time . Also my looking at the picture above it's obvious that in average of every 9 minutes a new user visit the platform steemit, that's a +28.64 improvement on the growth of the steemit platform.

If you can remember vividly well I said something that information is power, now this is why I said so. Demography has to do with the showcasing of necessary data and information about the current growth rate of the platform over a period of time, this data and information are what the steemit team uses to grow the platform and this data and information also motivate and guide people who wishes to join the platform.

As we all know the best way to find a solution is actually finding the source of the problem. It's was due to the data generated by the demographic done on steemit that the steemit team found out that comments were lacking behind as users the focus on only creating articles and posts do less voting and commenting, with these the steemit team brought out engagement challenge to boost the comments on steemit.

I want to use myself as an example to simplify and explain how demographic helps improve engagement strategy on the platform, whenever I'm participating in an engagement challenge I usually use a demographic to check other users engagement percent how to be sincere the data gotten from the demographic usually inspire me and motivate me to engage harder but if not of those demographic tools I believe I wouldn't have the inspiration and motivation to engage as I use to.

Also this demographic tools are very essential and the important in the grading and selection of winners of the weekly engagement challenge, this is because it will be difficult for the moderators and admins to have an oversight and accurate data of the engagement activities manually. With the help of this demographic tools the moderators and admins would easily reaches actual and accurate number of comments and post a user create in a period of time.

To be sincere so many users don't know this, but I want to enlighten you now by telling you that if you really have this platform in your heart the best way to give back to the platform is by an improve engagement. This is because the platform was actually built to absolve and drive so much engagement from social related actions like posting articles, commenting on educative and interesting articles and even voting on wonderful and admired articles.

Motivating and reminding users to create unique and awesome content:

It's obvious that not everyone was created with the gift of writing quality articles so therefore to attract such users to the platform those that have such quality writing skills have the duty to keep this people engaged and active. This is because I put it to you that so many people came across this platform not because they want or are looking for a place to create articles but they came across this platform in their search of knowledge which could be educational or just creative.

One thing I believe so well is that 1 uniquely an educative or high quality article is better than 50 poorly created content which could even be plagiarized or contain copyright infringement most cases AI generated. This sort of content don't help the platform grow instead it hinders the growth of the platform, there's a saying that goes everything worth doing is indeed worth doing well.

Also creating high quality articles inspires other users to comment on your article, this is because there will be a reason to elaborate on or discuss further on. But if you create poorly and terrible looking articles then I say see to you there will be nothing to comment on or engage on, which makes the post less valuable and reduce its promotion for the platform.

Commenting on other users post:

The power an influence of comments cannot be underestimated in this our beloved platform, creating comment on article in a platform really helps the platform grow richly and it's also helps in creating more awareness and promotion of an article or a content. This is also seen on other platforms like Facebook Instagram and even tiktok where they advise you so attract more comments on your post in order for your post to get more attention and publicity.

Same is the case on this our beloved platform, I could remember vividly very well when steemcurator01 made a comment saying "Comment Is King" and this is true very very true because since they steem engagement challenge that improves the commenting on the platform they platform has been looking so rich and so fulfilled which makes it bear attractive understanding when compared you with other competitors on the internet.

Hosting Contest:

Another vital attribute that should not be ignored instead should be focused more on is the ability to host contest, this is because it gives us reason and a topic to write on. This is because there are so many content creators who are you out there but lacks motivation and inspiration on what to use the writing skill to create and I am saying to you almost every content creator physics challenges directly or indirectly in their journey

Hosting contest on this platform has proven to have given content creators on the platform the sense of obligation and duty to create engaging educational and creative articles on the platform, and that is why the steemit team a famous for supporting active and engaging contest on the platform. Also community executives like real moderators and admins are also famous for hosting competitive contest on the platform over a period of time

Creation of meaningful communities

The word community drives in something specific in our mindset whenever the word's heard, it gives us the insight of gathering, coming together of people with similar or the same goal or mindset at a particular period of time. This attitude or actions helps create an orderly arrangement on the platform.

Creation of community is very important this is because it inspires and guides people with the same as similar go into achieving a renewed and a specific goal, for example whenever I to find a specific knowledge whether educational or just creative knowledge instead of searching randomly I will just go and find a community which I know is driven by that topic and I am looking for because it makes my research and my engagement on the platform fruitful, enjoyable and amazing.

Quality Rewards:

Since the covid-19 experience in the world they have been so much instability and so much down for in the economical growth of so many communities I'll preferably I will say countries state and unions. This economical down fall oh crash has made life so difficult and unbearable for so many especially those who were once rated as midi class or poor, this set of individuals have felt the core of the economical downfall drastically.

So therefore every individual is actually looking for a passive and meaningful source of income that could help them maintain their self and their family, this is where quality rewards coming. If they rewarding system of a community of the platform improves then it's expected that the engagement and participation on the platform also improves but it will be what system accidentally reduce it then the engagement of users will also reduce.

This is because almost everyone in the world is roaming around like the Vikings searching for wonderful treasures that could make their life better and the level of their family better. So therefore in summary whenever this hi chances of reward they would also be higher engagement in such communities. As we all experience during the fall of SBD and the rise of SBD where users engagement during the disappearance of SBD and users engagement powerfully improved since they come back of SBD.

Despite the numerous advantages an amazing growth see on the platform, is no news that the platform has also be experiencing some downside or difficulties which I believe would permanently solved in no distance time.

Scalability issues:

If you are familiar with the term blockchain trilemma which comparison of three basic features that is needed in every blockchain technology, although the avail necessary it is almost impossible for a blockchain to totally achieve this three trilemma which are decentralization, security and scalability.

In steemit case steemit have successfully and totally achieved the decentralization and blockchain security but at times they blockchain experiences little scalability issues due to amount of transactions and activity that are carried out on the platform on a daily basis.

Reduced support

Although the team has been very efficient in supporting quality contents on the platform, recently is a part few years the support in which they give new users has drastically reduced. Before now there used to be program that support minnow on the platform, this project support them till they reach a new peak of 500 Steem power but unfortunately this awesome project which I was a beneficial of was stopped just like that

Also before now all achievements post were really supported this alone really motivated a lot of newcomers to keep writing with the hope so that there is light at the end of the tunnel, so in similar case this awesome project was also abandoned and the new commerce really don't get supports easily. I really love this program because the gave the new ones hope to go easily because when a newcomer joins the platform the tends to be out shown by the experienced ones in the platform.

Entitlement:

This is also a very vital and a very serious reason that should be put into place, whenever I am inviting someone to the platform I make sure that I let the new ones no that what they get from steemit is not a payment but it is a reward so therefore they shouldn't come to the platform with a sense of entitement and hope of high expectancy that the platform is a part of a get rich quick scheme. So therefore I do advise them so come with enough patience because there was also be hard times and later good times on the platform.

To be sincere with you if you come into a project with over expectancy and the project doesn't turns out to be what you expect they are high chances you get depressed and sad because you were helping for more and better things to come to you at a very fast rate. It may be funny to know but I make sure I use this phrase "the platform steemit is not your family property so therefore you should try as much as possible to quench every feeling of entitlement to support on the platform. Just know this and know peace"

Government Policies:

Recently you've been seen so many attacks and ban from the different government authorities in different countries against cryptocurrency and even crypto exchanges like binance. With this so many people I really scared of participating with any crypto related platform like steemit, this is because whenever the world or term crypto is heard the government of this localities or Nations take it personally and handle their victims harshly.

This also have hindered and reduced the rate in which members of the community once promotion campaigns especially if you belong or you stay at any of these affected communities. Because whenever they find out that you have something to do with a crypto related platform they see you like a cyber criminal and try their best to squeeze out as much money as the can from you as Bill in court or you get sentenced for some years in prison for breaking the laws of the country.

Value of Steem the native assets:

As an experienced steemian, I put it to you that the value of price of steem native assets has a positive or negative influence on the engagement of users on the platform. This obvious that whenever steem pumps all inactive account becomes very active in order to make profit with a new high high price of the assets at that period of time before it experience any little bearish trend or so

This is because the reward system improves awesomely whenever the price value of steem assets increases positively bullishly, that is to say the value gotten from the 10% vote for Mr A drastically imposed and get better when they price value of steem pumps wonderfully and nicely.

The influence of the reward system on steemit is tremendously high that is to say they reward system inspires motivate and triggers a lot of people into performing at enhancing the engagement on the platform at some period of time. But for my experience I would advise I believe that they be worse system shouldn't be part a core driver in the engagement of the platform, this is to avoid any sort of disappointment depression or wrongful anticipation on the platform.

One thing I used to motivate myself all the time is as long as I am looking for sunshine and good times it is almost impossible for me to say that I wouldn't anticipate the dark times that usually comes with it. There's also a parables I discovered "before rain fall the whole area faces darkness, then boom fresh breeze and the blessed rain comes". So I love users to engage as hard as the can cope and forget hoping on rewards before engaging

The reward system or chances of getting upwards from your articles highly affect the engagement performance on the platform at every period of time, for example we have seen that the case of steem engagement challenges where engagement of users on selected communities becomes high and outstanding due to the fact and hopes that they get the steemcreators supports. The participation in this steam engagement challenge contest seems to be higher than contest held and support by other admins and moderators on the platform.

Also the participation and activity that goes on on steem alliance is another evidence that the reward system affect the engagement of users on the platform, because of the fact that the new will hunger Griffin vote on every eligible post of users on the community, almost everyone on the platform tries their best to join this community and benefit from this assured vote.

Although I don't fully blame users who are driven by the reward system of the platform this is because the world economic system is expressing difficulties and poorer countries who can't maintain and sustain it citizens conditions. This set of individuals tends to fight at all means to make it and succeed by all means so whenever and wherever they see a source of income the focus fully on the reward on the platform so therefore this set of users would do anything just to get the rewards.

Finally talking about the economical mechanism and incentive and how they influence an affect the engagement on the platform. Whenever the price of steam goes high the reward cutting from every percent of a user voting power increase tremendously and users start receiving an extra assets known as SBD. The emergence or coming of sbd give joy and happiness to the whole steam it community of which I am included in, this joy thanks to motivate and inspire users to give their all in all for the platform so that they could make larger cash and certify all their needs without basics or mere wants and desires

Before today I already have it in mind as a wish that the steemit team would embed some powerful tools that will help improve users engagement on the platform, these tools would make the platform very much entertaining and very much attractive than it used to be. It gives me so much joy whenever I see a new update on the platform and I hope more update relating to my ideas and opinion would be embedded on the blockchain

In order steemit to totally outshine order social media platforms that stand as a competitor on the internet, some essential tools could be added to the platform to give it that special touch and more reason people should visit and also create an account on the steemit platform.

Steem E-commerce market:
One of the most visited site in the world nowadays are e-commerce site this is because the aid in easy buying and selling of goos and services online this act makes it outstanding time saving and saver to perform transaction with a new customer or as a new investor. Because of the fact that e-commerce site at top searched site embedding an e-commerce site into steemit would help improve these ability of steemit platform over a short period of time.

Moreover order social media platforms like Facebook have introduced this into their platform, Facebook have an embedded marketplace where anyone could purchase goods and services over the internet. So therefore with this technique the Facebook team attract what content creators and business people who are there just for business purpose, in this way the engagement and the participation on steemit would be impressive over a short period of time.

Another reason why I chose steam it e-commerce site is that it would also improve the use case of our native asset steem in the world which in tune would help pump the coin and give it wonderful by pressure or bullish one over a short period of time. This is because users who wishes to buy goods and services on the platform would have to go to an exchange to buy steem so they can use it to make transactions on the blockchain.

An Embedded Crypto market that Convert steem to fiat currency

With they current numerous government policies that fight against cryptocurrency, and the latest government strategy which hunt crypto exchanges to stop cryptocurrency. Exchanging fiat currency to steem and change steem to fiat currency is very difficult now. To finally run such transaction are now risky because you have to use untrusted site and there are expensive because some go through long process to achieve success.

Also this embedded crypto exchange that perform only steem and Fiat exchange would make things easier for those that wants to patronize customers using the embedded steemit E-commerce market, with this we would have both content creators, content curators and traders on our beloved steem platform.

Chat/messaging tool

Most steemians communication with the help of an external messaging application like telegram and discord but I see it interesting to have conversations with one another. This would help users especially when the e-commerce market place becomes active and engaging.

This would take up time spent on external platform like Whatsapp and Messenger. This would so therefore attract many users to the platform because steemit would be the most powerful all in one social media platforms that connects and helps everyone in the world.

√ The whales are very influential set of steemians, if all the whales on the platform start encouraging their followers to engage more frequently on the platform I believe they will be an improvement on the growth of steemit engagement. It it does not necessarily mean that they should vote or create post that engage,

Just making comments and advising their followers to engage more frequently would do a very nice job in improvement engagement of the platform. When I talk about will I'm also including the vote buying whales, if they make it criteria before curating your article then everyone would end up engaging efficiently and effectively on the platform.

√ Upgrading the user interface on steem would go a long way to improving the engagement on the platform, when I talk about user interface I have two major points I should be focused on and number one is the sign up page. The sign up page is quite complicated and difficult to go through the the whole stage single handly.

• I believe there should be a little video or ads that shows the user on all the steps and how to proceed with their sign up activities, to avoid frustration the sign up procedures. Also the step 2 or 3 of the sign up should be reversible or saved in a cache, in case the user does a mistake they wouldn't just lost the email and number because it's showing already used when they haven't successfully finish all the sign up stages.

• The second is the location of the FAQ is in a hidden position, I believe it should be very my visible by having a button of its own, so that new steemians can easily familiarize and understand so many things about the platform.

√ Stabilizing SBD is another very important step the steemit team should work on, I believe so much that the engagement on steem blockchain would boost and improve so well as soon as steem backed dollars is stabilized permanently. If steem regains it's position as top five powerful assets in the crypto world then I must say to you the steemit platform would be fully engaged and revival of many old account would
be seen just to participate and benefit from the good and a new developed steem blockchain

In summary I would say demographic is a very nice update to the internet world and to the blockchain ecosystem like steam this is because it have help in the automatic analyzation and detection off users activities on the platform over a short period of time than when done manually. With all my ideas embedded into steem blockchain. This democratic tools have proven their self over time to be effective and very efficient a career out such duties.

_{I want to use this medium to appreciate you for going through my article, Remember STARRCHIS cares ❤️. Also I am inviting my friend @sahmie @bonaventure24 @dove11 @lunasilver @uzma4882}