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What is marketing
Marketing, also known as marketing in English, refers to the principles and practices applied to the marketing of products, good services or services, aimed at increasing their demand. the study, analysis and classification of procedures and materials in the sector. Thus, the word marketing is a word derived from the Latin mercatus and the word "market" from "technique", from the Greek (tjni), which means "technical level".
International Marketing
International marketing is defined as practices and strategies for the development and marketing of a product or service from a global or international perspective. International marketing is based on market studies that allow us to understand how to present, adapt, organize and protect the product in different markets and cultural realities according to the behavior of our customers. That is, international marketing should not be seen only as an export.
Social marketing
Social marketing is a work philosophy that describes the basic methods of marketing, but with special emphasis on promoting or protecting social welfare, personal health and environmental protection, without neglecting its activities. Promote and market products, meet customer needs and earn profits.
Direct marketing
Direct marketing is a business communication strategy that seeks to communicate with customers through different channels: letters (traditional and electronic), telephone calls and traditional media such as advertisements, such as radio, television. Opinion or journalism. In advertising, direct marketing seeks to establish an immediate relationship with a potential customer, without an intermediary, so that they can convert, go to the store and buy a product. Selling brochures, televsion or e-mails are clear examples of this system, which should not be confused with personal selling.
Digital marketing
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Digital marketing is a new branch of marketing that seeks to create lasting interaction and communication with your customers through the development and distribution of online and mobile channels to market your products, products or services. Uses like Basically, their advertising, publicity and sales areas are limited to the Internet and they use all the resources it offers to attract their resources: web pages, posters, social networks, blogs, emails. , videos, webinars or video conferences. , podcasting and SMS messaging.
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