3 COPYWRITING MYTHS YOU SHOULD DEBUNK IMMEDIATELY
In every industry, there are facts as well as myths.
A myth is simply a widely held but false belief or idea about something.
Copywriting is an admirable industry.
It has great possibilities and broad coverage.
Notwithstanding, somethings you have grown to believe about copywriting are merely false claims.
Here are three eye catchy copywriting myths you should discard immediately.
- Every writer is a copywriter.
Can you imagine Mercy Chinwo singing Davido's song?
What about a Nurse doing the job of a Radiographer?
Note: they are both medical practitioners but have their unique duties.
That is what happens when you believe or expect every writer to be a copywriter.
So never make the mistake of paying a content writer to write your sales copy.
Writing has it's various specialities.
Copywriting is one of it. And it is a unique one.
It follows unique methods. Unique principles.
It has a unique purpose. It's main aim is to sell a product (goods or service).
Copywriting is simply a salesmanship in print(writing to sell)
- Copywriters can sell anything.
Who feed you that lie?
Yes, copywriters write to sell.
Yes, copywriters are good salesmen in print.
But
Copywriters are not magicians.
They don't blow powder in the eyes of your buyers.
Real and legit copywriters simply help great businesses sell their great products.
Products that solve real problems. Not crappy products.
This is how copywriters are able to convince customers to buy.
Because what they are selling have "real value"
And solve real problems.
And yes, they have an added advantage. They know best how to market your product.
They understand your customers better.
They are the best to write your sales copy.
- Copywriters must write in English.
Suppose you are a copywriter in Nigeria.
And you write copies for just Nigerians clients.
Nigeria has over 500 spoken native languages.
You can write your copy in any of these languages.
The Bible is written in as many languages as possible.
Once you can read that language you can understand it.
Same applies to copywriting.
As long as that language can be read and understood, your copies can be written in it.
The main goal is to make sure the copy is tailored to suit the right audience.