The retailer, ranked Top250 in RXUK Top500 research, says the site was designed to give a customer experience that is easier to use and better represents the brand.
The responsive, mobile-first site has been designed by Wunderman Thompson Commerce on HCL WebSphere 9, underpinned by a headless commerce platform on Google Cloud. The new site includes improvements to on-site search, personalised merchandising and search recommendations. The new site was built in order to be
