According to recent research conducted by Nielsen on behalf of Checkout, the Irish salty snacks market experienced value sales of 264 million in the 52 weeks ending 5 April, which is an increase of 7.1% compared to the same period in 2019.
The market share is split equally, with multiples accounting for 49.6% of value sales, and convenience stores accounting for 50.4% of value sales in the latest 52 weeks.