- An elevator pitch: Yes, your eyes are rolling around at the mere thought of this cliche, but it's an amazing conversation starter and a great way to get folks interested in your game quickly. I recently described A Plague Tale: Innocence to some friends as Hellblade and The Last of Us-meets-Brothers: A Tale of Two Sons they were instantly able to decide if A Plague Tale was for them or not.
- A GIF: An interesting visual or some gameplay in a small enough file that the funding source can easily send it to others through email or text. The people you're meeting with are highly social. Give them something to share, and it'll go a long way. Heck, you can even reuse the GIF for your social media to gain interest and get folks to come to your website that's two benefits for the price of one.
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