As a result, the decision remains that the ad should not run in the same format again.
In total, 84 complaints about the ad were made to the Complaints Committee, the body responsible for complaint adjudication, which acts independently of the ASAI Board and the ASAI Executive.
In a press statement, the ASAI said it acknowledged that "there has been a lot of commentary on the ruling and would like to reiterate that the ASAI fully supports the advertising of all product sectors, including tampons and other sanitary products, in any media or on any platform.
