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DMing" (direct messaging) has a not-so-great reputation, but when used correctly, can lead to a really successful sales strategy. Most entrepreneurs think that social media is just a tool for marketing their products, courses and services. On the contrary, it was created to build relationships.
Unfortunately, many of the direct messages entrepreneurs send on social media give off the "ick" factor - but one entrepreneur says DMing, when used correctly, can feel like an easy conversation and not an underhanded move to make a quick buck.
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