A representative from Countdown, a major New Zealand chain, said that shoppers will no longer see euphemisms such as "sanitary" or "feminine hygiene" to describe its products. Instead, an explicit "period" label will adorn any menstrual products.
"Words like personal hygiene' and sanitary products' give the impressions that periods, which are an entirely natural part of life, are somehow something to hide to yourself, or that they're unhygienic," said Kiri Hannifin, the representative, in a statement. "They absolutely aren't, and we can play an important role in helping change that."
