The SEO audit is your first step in optimizing your site for organic search. This is when you look at how your site is structured and how it works. You look for errors and issues and you aim to go after them.
Website SEO audit is the process of finding issues or problems that may be preventing your website from ranking well enough on search engines like Google, Bing and Yahoo.
Website SEO audits are an important part of the website optimization process. By identifying and addressing potential issues, you can improve your website’s search engine ranking, visibility and user experience.