Benefits and Strategies of Using Social Media for Business

benefits and strategies of using social media for business SOURCE

Modernization has really changed the habits of our society, and this can neither be prevented nor challenged. The most obvious modernization we feel is the presence of social media in life and easy access to it with the internet network. In fact, social media has formed a public space for people to express various things, and also a location for the dissemination of their activities.

One of the important benefits of modernization or the presence of social media is, for marketing advertising, or now referred to as online business. This is one of the wise and profitable uses of social media. Actually there are several advantages that can be obtained by a businessman, especially a small business, by using social media as their marketing location.

The benefits of using social media for business

• Increase visibility.

We can let consumers know about any products we have, every new product we offer they will continue to know. Customers will also be more likely to share our products with their colleagues who are interested in our products. moreover, if you have a large following on social media, it will be very easy to attract customers, all we need is a way to attract their interest.

• Extensive network.

Unlike the case with selling in shops, the network that we have is only limited to one area, one city, maximum district. However, another benefit with the use of social media is a wide and unlimited network. Access to social media that has been affordable to all circles and regions, makes your product very likely to be recognized, even by people who are very far away. But remember, this will happen if you really use social media well.

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insight on instagram, we can see al activities here. source

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• Running ads with real time results.

When we run product advertisements on social media, this will produce something extraordinary. For example, you create an ad on Instagram, here you can create segments such as location, demographics, and can also see the performance of the ad. In addition, the ads that we have installed, will be very easy to target customers. The Instagram algorithm will direct to accounts (customers) who are looking for the same product as ours.

Online business strategy.

Here are some pictures of how to sell strategies on social media.

• Use a business account.
  In this case, I give an example of Instagram, here are several types of accounts that we can create, one of them is a special account business account for sales. So use a business account to sell.

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PRIVATE ACCOUNT SOURCE

• Do not private the account.
  Private is a term in Instagram that locks accounts, so not everyone can see what we share. This does not need to be done by a businessman. If you want to sell products, then open an account, so that customers can easily see the product and will not run to another store. In addition, the content or products you sell must be regularly posted.

• Complete caption and good response for customer.
  Write a caption or product description on each post that matches the photo. Writing in full, including price, size and others. If later there are still questions, please respond properly.

In addition to some of the tips above, there are many other tips that you can learn. For example, by providing interesting promos, or doing giveaways, sharing customer testimonials so that the image of our store will look good and positive, and also do marketing by means of endorsements.

my article's references :
blog.porinto.com
blog.mokapos.com
merchant.id

best regard @azissuloh