Sharing the benefits and tips of product lines for entrepreneurs.

Hello Steemian!

I hope you’re all doing great by the grace of Allah. Yesterday night I went to the pharmacy shop to buy some medicine for my mom. At night this shop is closed. I wait almost 10 minutes, then I get the medicine.

1st, I was just bored with why he was late to give this medicine. Then I released only one seller to handle the whole pharmacy shop.

Also, I noticed they added SMC different flavor juices, added lip jelly, and introduced other relevant product lines.

Do you have any idea what is product line?

A product line refers to an array of related products under the same brand. In other words, a product line is a collection of similar products that are sold to customers.
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Today I want to share with you the benefits of the product line. also some tips of the product line.

Benefits of the product line

Target new customers:

Suppose, for the last 3 years, the pharmacy owner sold only medicine. And in last few months, they want to introduce a new product line in their shop to target the new customers in his area.

Increase sales:

who purchase the medicine and see this shop has the juice items and the consumer purchases this juice from another shop, definitely they purchase this juice from here. It increases the sales volume.

Build brand reputation:

Not only multinational companies can build a brand reputation, but also small companies can build a brand reputation for providing necessary services and also providing quality products. So if any shop owner regularly interacts with customers and satisfies their needs, it's easy for them to build a brand reputation.

Achieving competitor opportunities:

By cross-selling products, the owner can achieve competitor opportunities like gaining more customers, building a brand reputation, and purchasing raw materials at a cheap price.

Tips for launching the Product Line

Understand the customer demand:

Before launching any products, understanding the customer demand is necessary. If you do not understand the customer's demand, then no one can purchase your products.

Test before introducing the products :

There are lots of competitors of the same products in the market, and customers also have the option to select their desired brand of products. so that before launching your product line, you can test your products on the small segment customer group, and then you have to understand whether your products have value or not.

Targeted existing customers:

Use your business reputation with existing customers to launch new product lines. Because they’ll be your loyal customers, they also have the possibility to do word-of-mouth marketing with other potential customers.

Dear Steaminess, what do you think about the product line in the business? Please, if possible, share your valuable opinion. and I hope this post is helpful for new or existing entrepreneurs.

Thanks for Patiently Reading My Post.