Many businesses claim to be customer centric, many of those include customer centricity in their values, but not all of these businesses sincerely make their key decisions with a customer-first mentality. So what? Why does it matter that some do and some don’t? In short, it doesn’t. We are not looking to define what your business strategy should be – the important consideration here is that you are honest about what your values are, as that means you can truly work towards achieving your goals.
Being customer centric, in its purest form, means making your decisions around what is best for your customers. This might mean making some financial sacrifices, reducing profits or creating work that does not directly benefit the organization. If your business claims to be customer centric then a good question to ask yourself is whether you really are putting the customer decisions ahead of the financial decisions. This is not to say that putting your financial decisions ahead of your customer decisions is a wrong thing.
It is worth ensuring that overall marketing strategy is truly aligned with genuine level of customer centricity. And at a final stage think how to best invest in digital marketing.
good-luck (Team Digital Performance @ Expertek US)
www.expertek.net