True? 👇

More and more brands have started to get behind social causes, giving consumers a peek into their company values – whether it be Ben & Jerry and their social-justice themed ice cream or Airbnb pledging to provide short-term housing for 100,000 displaced refugees – consumers can see which brands take a stand (and which ones don’t).
According to data from Sprout Social, 70% of consumers believe it’s important for brands to take a public stand on social and political issues. And 66% of consumers who want brands to take a stand on social say it’s because they believe brands can create real change.

This is part of marketing! Make people believe 70% believes this. FOMO does the rest unless you have nothing to spend like most people - my guess 75% if not 85.

Fake or real it's not said real is better, more tasty, liked. We had a show where it was tested by slecialists and consumers. It always turned out the fake was better. Kind of frustrating if you are the inventor and the copycat wins. How bitter I would fell as the original.

The videos above gave me a good laugh isn't it great how inventive and creative people are with those fake brand names? Must be a lot of fun working for an agency making up this or is it kindergarten giving those names? It all sells otherwise there wouldn't be as many, poverty + FOMO is a challenge for the marketing department!

Now I mention fake... This lady turns out to be such

Was the good laugh ment for someone else? Did she stole their work or was she able as a copycat to bring it in a more funny way?

If you like to join this brand savvy contest feel free to do so

cc @sahar78