A few hours too late for voting...

You pointed it very good out (in my opinion) to the "research and effort and tackling".
There's only one point I want to add, if you allow. ;-)
This is the point of communicating the methods as acribic as the results gieven by them. If the public is made able to follow the thoughts and the ongoing of the research, described exactly and yet in common language, then there will be less theories about conspiracies, I think. I hope!