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Great ideas are hidden in books written by individuals who have had experiences in their various life endeavors. Engaging in a business without being mentored by field experts, and reading through the books written by experienced persons results to have unfruitful outcomes. When you study these books, you would be able to discover how these influential people made mistakes, their failures and successes. The books also reveal how strategic decisions are made and implemented for the business growth.
Small Business Big Money, is a book written by Akin Alabi, a Nigerian politician, an author and entrepreneur. He is the founder of the multi billion Naira sports betting company known as Nairabet.com and has other business outfits own to his credit. The secrets revealed in his business and marketing books, could turn small businesses into a high profit generating business.
Today, I would like to review his book so that we learn few things from it.
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Akin Alabi Oloye was born in 31 March, 1977. He hails from Ibadan in Nigeria and is an author, entrepreneur, philanthropist and a politician.
Education:
Akin holds several educational qualifications to his credit. He has a masters degree in marketing from the university of Liverpool. He holds bachelor of science in politics and international relations which he obtained from the university of Ibadan and a higher national diploma (HND) the polytechnic of Ibadan.
Business:
Akin Alabi started business career in writing and selling books and later established a training and consulting business where he holds seminars and lectures in business development for youths.
Going forward, he established the first Nigerian sport betting company called Nairabets.com across all parts of the country.
Akin Alabi is also a big fish in the entertainment industry and founded the Nightlife.ng. This is online site that markets nightlife activities in Nigeria to the world. He also engages in politics and philanthropic activities.
The book talks about how you can start, grow, and turn your business to a money making venture. It is written in plain language and contains seven chapters having 221 pages.
Chapter One:
This opening chapter informs that becoming an entrepreneur is one of the hardest decisions a could make. It comes with a lot of challenges that could discourage along the way. He instructs you to think twice before leaving your current job to join the league of entrepreneurs.
Chapter Two:
This chapter highlights how to decide on the kind of business you should do. One of the major points in this chapter is that you don't build a business or product and now start to look for customers for patronage. It should be that you should look for what people want and then you now build or create your product there.
Chapter Three:
In this chapter, he talks about how both the new or existing businesses could become the leader in the marketplace.
Chapter Four:
This Chapter talks about advertising for maximum profitablity. He says that getting experts to endorse your product works and create trust when the product gets advertised.
Chapter Five:
Here deals with getting people to talk about your business. He talks about wor d of mouth marketing. He says that getting people to talk to about your business to others is more trusting than advertising. Business owners do not talk bad about their products during advertisement, but people discussing about the product by way of recommendations takes the product far.
Chapter Six:
The chapter talks about how you can set product or service prices to generate high profits. That your prices are low does not mean that there would be high demand. That the price is high does not mean that the products would not be sold. Making the products or services affordable but not cheap, is one of the ways. Adding bonuses and changing pattern of product delivery enhances maximum profits.
Chapter Seven:
This is the last chapter of the book. Having read through the book, the chapter concludes by charging you to start now even though on a small scale. Being an entrepreneur is not for lazy people so stop procrastinating and put your ideas to to work. Don't wait till you acquire the needed capital to start. Just start as little as your capital would carry you.
Your thinking would change the moment you go through the book.
Thanks for reading through.
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This is good read and I really learnt something meaningful from it
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