As marketing costs go up, everyone is asking:
"How to get better transformation?
"How to reduce the cost of traffic acquisition more effectively?"
In fact, in my past official account, did you find that I am all about the two words of traffic flow?
In fact, it's very simple to get traffic. There are only two methods:
Direct flow
Indirect flow
Direct traffic: the simplest is advertising or pr. Do you think SEO ranking, social support fans slow, then advertising, burning money to get traffic is the most direct way
Indirect traffic: if you have a limited budget, small expenses and don't want to spend a lot of money, then you can consider ranking SEO, raising fans in social networking, slowly accumulating real EDM resources, making a good relationship with celebrities and winning space with time.
You see, from a wide range of traffic, there are only two kinds.
But the specific way to get traffic is really particular. For example, when we talk about Facebook advertising, do you really think it's so easy to burn money? Take Facebook advertising as an example, the most important points are as follows:
Material creativity
Audience analysis
Advertising space
Do you mean simple?
It's really not that simple. What kind of material should I choose? How does the audience make an accurate match and selection? Why these audiences? What kind of advertising space is suitable?
You see, this requires a lot of data testing, and this process is a crash, using real gold and silver to do experiments.
As I said before, how far does a good pitcher go? That is, you can predict an approximate advertising data value after your ads are ready and before they are launched.
What does this ability depend on?
It depends on a lot of data behind it, a lot of real money for you to test. This is the value of a good pitcher.
So why are Facebook's advertising agents, such as flybook, Pinzhong, and bluestandard, very sensitive to data after a period of experience in the company? The cultivation of sensitivity is precisely due to the large amount of real and effective data provided by customers for reference.
In addition, the advertising of COD is really rough. I think the advertising knowledge you have learned in cod, especially if you are optimizing black five products, you still can't match the ability of the agent's optimizer!
Here's a Facebook ad!
Similarly, we can see SEO optimization, simple?
It's not easy
On SEO
What kind of keywords should I choose
What keywords are worth doing
Where and where are the key words used
What are the methods of site optimization?
How to build the layout of the external chain?
How to write content?
Even how to write a title with high CTR
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