The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York city's Meatpacking District.

Samsung is the largest megacorporation to announce a metaventure project, choosing Decentraland for its metaverse project.

On Thursday, the consumer electronics giant declared the launch of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when Covid-19 getting people away from the actual shop.

The Samsung metaverse store is a replica of a real-world shop arranged at 837 Washington Street in New York city's Meatpacking District in Manhattan. The Samsung 837x shop will presently be open in the metaverse for a limited time. The company claims that it is one of the biggest brand land takeovers in Decentraland, a blockchain-powered metaverse.