CONTEST ALERT 👉: 7 DAYS WRITING SKILLS CHALLENGE, WRITE IN AT LEAST 5 DIFFERENT TOPICS IN THE NEXT 7 DAYS || Business - website and social media is a must|| 10% FOR @STEEM4NIGERIA || Club75

A year ago, January 2021 there were 4,66 billion active internet users globally which resulted in almost 60% of the total population. It is astonishing to know that 92,6% of these user make use of their mobile devices to access the internet.

https://images.app.goo.gl/Zi2y88GXztcjP3PW8

With these figures in mind it is my opinion that if you want to run a successful business you have to have internet, a website and be on social media.

Let’s take a closer look at;

1. The Internet
2. Understanding social media
3. Understanding your website
4. Content
5. ORM
6. Making the most of your marketing

The Internet

J.C.R Licklider of MIT recorded in August 1962 that he would like to see a global interconnection of a set of computers through which data could be shared and programs be accessed. I cannot help to wonder what he would say today of the World Wide Web.

For any business the “Internet” means;
 Always on
 Personal & social
 Accountability
 Market research
 Responsive design

Understanding social media

• Definition
Social media is a set of computer mediated tools that allows users to share or exchange information, ideas, pictures or videos in a viral community or network.

Furthermore social media is defined as a group of internet based applications which that build ideological and technology foundations of Web 20 an that allows the creation and exchange of user-generated content

• What is social media?
 It is exciting
 It is dynamic
 It is import and
 It is growing

• Tips for social media
 Annotations!
 Manage your content
 Listen to what people have to say
 Tailor your content
 Strategize
 Be realistic
 Integrate and self-promote
 Review – all set up correctly

Understanding your website

• Definition
A website is like a book. It is pages of information of people, organizations, businesses etc. which is displayed on the internet about a particular subject or sharing information

• Key points of your website
 Adds credibility
 You have full control, you can design your product

• Golden rules for your website
 Content – inspire people, good images and descriptions
 Lead – display your contact details
 Share – 100% surety that it comes from you
 KPI – key performance indicator which are used to measure performance

Content

• Definition
Information made available for consumption by a website or other electronic medium

• Types of content
 Visual
 Video
 Blogs
 Podcast

• Writing of content
Before you think about writing or creating any content you need to know the truth about content;
 You need to develop a deep understanding of what you are doing, where you want to go and the needs of your clients
 Your primary objective for content should be to become effective
 Know your industry
 It can be extremely rewarding
 Credibility counts therefor know what you are talking about
 To achieve result it takes hard work

• What does our content need to do?
 Promote your brand
 Share information
 Inspire conversation
 Generate R.O.I
 Capture leads

• Golden rules for content writing
 Always bring the reader back to your website therefor list or add hyperlinks to your website in all your marketing
 Tailor your content
 Images are engaging
 Asks yourself, will it defines a conversation?
 Think before you post or tweet
 Reputation
 Tone & voice

ORM – Online reputation management

• What is ORM?
We share and create online content. ORM is therefore your image on the Internet and how you “shape” it, improving and restoring it.
It will help your to determine success or failure.

• Why do I need it?
 To build trust and credibility
 To do damage control

• Golden rules for ORM
 Think before you post!
 Be proactive – reply at all times
 Time is of the essence
 Don’t delete comments without a valid reason – give a warning
 Watch your tone
 Give attention to how you want to be treated
 Monitor your search results regularly
 Be ready to spring into action if something negative shows up

• Tips for ORM
 Focus on your product
 Make use of a brand manager/agency

Making the most of your marketing

• Why do we need a strategy?
For you to target the right audience you need to have a marketing strategy.

• Rewards of a strategy
 You will for sure grow your sales
 You discover what makes your business tick
 You will learn who is your competitors, what they are doing and how they are doing it

• Areas to focus on
 Your product
 They price
 Never to leave out, excellent service

• Tips
 Educate yourself – Know the channels, which channel fits with what and how to use them
 Build a strategy that is going to be driven by data generated from pervious efforts
 Find out what works for you

You can make a success of your business!

#club75