people engage in social media because of the fun in connecting with friends and family and increasing the willing to trust brand into that ciclr of relationship, but there are limit to connect people really with companies on social media.
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consumers intangible but real boundaries when it comes to receiving promotion through social channels, the good way of reaching your online community with your new products, deals and offers is to leverage the power of word of mouth.
cousumers feel better about the place more trust in the purchase advice they get from friend on social network a great place to pursue word of mouth marketing build brand reputation, deepen you relationship with customer and practice a soft sell.
email remain the dominant ways to sell to you customers, reseach has demonstrated a stong correlation between people brand on social media and doing more business with that brand.