the natural reaction of many businesses is to work hard and wait to have a successful trade however the business climate in recent years has been very unsettled and there are no signs that its going to change in the future.

the first reaction is to reduce expenses, cutting staff, reducing advertising and examing every part of the business for ways to reduce expenditurs, in the process, mqaking that are regretted later could result hurting the business.

you should first look for ways to get more sales volume from each and every customer to accomplishing this is to train and motivate your staff to provide better customer service. in maximizing customer sales and staff potential i will discuss how you can;

• maximize customer sales: means getting the most sales possible from the customer who deal with business.

there are four parts to maximixing customer sales.

• be aware of how you market is changing.

• examine your business.

• understand the business climate.

• understand customer attitudes and preferences.

• maximize staff potential: the key partof employe pontential is ensuring that;

• you have hired the right people to provide the kind of customer service that makes it easy for customer to buy and encourages customers to deal with you company again.

• you ensure the employees are adequately trained to provide good costomer service.

• youmeet regularly with employees to discuss way the customer service can be improved.

with this essential factors in maximizing you employess potential to provide good customer service i promise you you will have a successful business, executing the basics that we know in our heart must be done is one of the biggest problem in business today dont get bogged down with a lot of things that wont have any effect on our bottom line and after all the cost cutting in the world will make no effective contribution to no revenue coming.