there is no clear map for the success look like for a business on google+, the member base grew faster than any product or service google has launched its entire history. the network reached ten millions users with a min of 16days that massive.
it grew a lot faster than Facebook did at the same point in history, desire the millions who suddenly signed up for google+ few are deeply engaged with the community yet, research show that google+ memeber spend a mere 3minutes a month on the network.
the platfrom remain an important place to rest learn and optimize, some google+ innovations like hangout could prove to be important behavior changing and trendstetting development. other like circles quickly copied by other platform and may not remain much of a differentiator, these are the most attractive element of the google+ play.
- It can offer benefits in search engine optimization (SEO). Google calls its new approach to social search “Search, plus Your World.” A robust Google+ network can benefit your organic search presence in four ways:
a. Personal Results. Google+ photos and posts from the searcher and his or her personal network rise to the top of that user’s organic search results. That feature enables Google+ users to “search across information that is private and only shared to you, not just the public web,” says Jack Menzel, director of product management at Google Search.
b. Profiles in Search. Google+ profiles are crawled and ranked. They appear in both autocomplete and organic results, favoring people within the user’s network or those whom the user might be interested in following.
c. Pages in Search. Google+ pages are crawled and appear in search results. In fact, Google+ content seems favored by Googlebot (hmmm, whodathunk?).
d. Social Signals in Search. Google’s organic search-ranking algorithm now incorporates not just links and on-page content, but also “social signals” of a page’s popularity. One recent study found that high organic ranking is more strongly correlated with the number of Google +1’s that a page has received than with the number of Facebook “likes” it has received.
As I’ll explore in Chapter 6, Google+ offers compelling integration with your AdWords paid search ads, which should boost click-through rate and even conversion rate. When you link your AdWords account with your Google+ page, your ads display “social annotations”—showing the destination site’s total Google +1’s (which are equivalent to “likes” on Facebook) and spotlighting those from friends of the searcher.
Google+ offers exposure across other Google account features and YouTube video hangouts. As ExactTarget put it in a research report, “We’re curious to see whether Google’s continued integration of Google+ into its other messaging channels—Gmail, Google Chat, and Android mobile devices-will deliver on the promise of the ’social inbox.’”
Google+ Circles and its interactive, real-time video Hangouts are real innovations that have taken today’s social networks up a notch.